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Difficulties and Opportunities in Online Promoting and Selling Agri-Food Products

Author

Listed:
  • Elisa Pirlea

    (The Bucharest University of Economic Studies, Romania)

  • Mihai Anghel-Badescu

    (The Bucharest University of Economic Studies, Romania)

Abstract

The emergence of technological innovations in marketing are key factors of competitive advantage within companies in the agri-food sector. Internet within the global economic panorama, including in the agri-food environment, requires the raising of promotion standards over traditional marketing models. Caught up in this difficult situation, agri-food companies need to focus on them, mainly as an information provider. They need to be aware that they are dealing with a completely new customer who is an active part of the marketing process. As a scope, the objective of the paper is to analyse the contribution of innovations in marketing to the agri-food sector. Specifically, our paper is based on a review of a database of over 300 articles, collected from marketing and business magazines, covering a period of over 20 years.

Suggested Citation

  • Elisa Pirlea & Mihai Anghel-Badescu, 2022. "Difficulties and Opportunities in Online Promoting and Selling Agri-Food Products," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 676-684, September.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:676-684
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    References listed on IDEAS

    as
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    4. Kyongsei Sohn & Mustafa S. Canbolat & John T. Gardner, 2017. "How should marketers deal with growth pattern changes in viral marketing campaigns?," International Journal of Internet Marketing and Advertising, Inderscience Enterprises Ltd, vol. 11(2), pages 137-157.
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    More about this item

    Keywords

    agri-marketing; online; promoted; difficulties; opportunities;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices

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