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Reinventing “Newness†: A Theoretical Approach of Innovation as an Incentive to Increase Firm Performance

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  • Butnariu Alina Ramona

    (“Ștefan cel Mare†University of Suceava)

Abstract

The world in which we live is affected by continuous and accelerated change, and this has led in time to real industrial revolutions or even financial crisis. The new technological development is characterized by the emergence of new dominant industrial branches and a change of targeted management activities more and more towards a better, improved management of technological resources and innovation activity. In the context of an increasingly obvious trend of innovative business development, companies are forced to find solutions that allow them to adjust to the changes that characterize the current economic and social environment. This is also the issue addressed in the paper, which aims to present theoretical approaches to innovation and to highlight the importance of innovation activity for improving firm performance.

Suggested Citation

  • Butnariu Alina Ramona, 2018. "Reinventing “Newness†: A Theoretical Approach of Innovation as an Incentive to Increase Firm Performance," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 399-404, December.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:399-404
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    References listed on IDEAS

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    1. Lebas, Michel J., 1995. "Performance measurement and performance management," International Journal of Production Economics, Elsevier, vol. 41(1-3), pages 23-35, October.
    2. Annick Bourguignon, 1997. "Sous les pavés la plage… ou les multiples fonctions du vocabulaire comptable : l'exemple de la performance," ACCRA, Association francophone de comptabilité, vol. 3(1), pages 89-101.
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    More about this item

    Keywords

    firm performance; competitive advantage; innovation;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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