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Utilizing Ultrasound Technology to Improve Livestock Marketing Decisions


Author Info

  • Jayson L. Lusk
  • Randall Little
  • Allen Williams
  • John Anderson
  • Blair McKinley


This study estimates the value of using ultrasound technology to improve cattle marketing decisions by optimally choosing a particular marketing method. For the particular group of cattle analyzed, results indicate that using ultrasound information to selectively market cattle could have increased revenue by $25.53/head, $4.98/head, or $32.90/head, compared with simply marketing all animals on a live weight, dressed weight, or grid basis, respectively. Even if producers incorporate such information as placement weight, days on feed, and breed into their expectations about final carcass characteristics, our results indicate that ultrasound measures could improve average revenue by $4.16/head. Copyright 2003, Oxford University Press.

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Bibliographic Info

Article provided by Agricultural and Applied Economics Association in its journal Review of Agricultural Economics.

Volume (Year): 25 (2003)
Issue (Month): 1 ()
Pages: 203-217

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Handle: RePEc:oup:revage:v:25:y:2003:i:1:p:203-217

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Cited by:
  1. Fausti, Scott W. & Diersen, Matthew A. & Qasmi, Bashir A. & Li, Jing, . "Value-Based Marketing: A Discussion of Issues and Trends in the Slaughter Cattle Market," Journal of Agribusiness, Agricultural Economics Association of Georgia.
  2. Dos Santos, Alecsandro & Anderson, John D. & Vann, Rhonda C. & Willard, Scott T., 2008. "Live Animal Ultrasound Information as a Decision Tool in Replacement Beef Heifer Programs," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(01), April.
  3. Ferguson, Meagan & Anderson, John D., 2001. "Value Of Ultrasound-Based Predictions Of Carcass Quality Grade," 2001 Annual meeting, August 5-8, Chicago, IL 20620, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. Lusk, Jayson L. & Norwood, F. Bailey & Brorsen, B. Wade, 2004. "Forecasting Limited Dependent Variables: Better Statistics For Better Steaks," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34612, Southern Agricultural Economics Association.
  5. Dos Santos, Alecsandro & Anderson, John D. & Vann, Rhonda C. & Willard, Scott T., 2006. "Live Animal Ultrasound Information as a Decision Tool in Replacement Beef Heifer Programs," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35347, Southern Agricultural Economics Association.
  6. Koontz, Stephen R. & Hoag, Dana L. & Brethour, John R. & Walker, Jodine L., 2008. "Production Inefficiency in Fed Cattle Marketing and the Value of Sorting Pens into Alternative Marketing Groups Using Ultrasound Technology," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(03), December.
  7. Norwood, F. Bailey & Lusk, Jayson L. & Brorsen, B. Wade, 2004. "Model Selection for Discrete Dependent Variables: Better Statistics for Better Steaks," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(03), December.


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