Value-Based Marketing: A Dsicussion of Issues and Trends in the Slaughter Cattle Market
AbstractPricing and technological innovation are discussed within the context of the beef industryâ€™s value-based marketing initiative. Cash and contract marketing practices for fed cattle are addressed with respect to slaughter volume and pricing methods (live, dressed, and grid). A methodology for estimating grid market share of weekly slaughter volume, based on USDA market reports (2004â€“2009), is introduced. Weekly grid market shares for the cash and contract markets are derived. Summary statistics indicate that grid pricing has become an important pricing mechanism, but has not surpassed average pricing with respect to slaughter volume market share.
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Bibliographic InfoArticle provided by Agricultural Economics Association of Georgia in its journal Journal of Agribusiness.
Volume (Year): 28 (2009)
Issue (Month): 2 ()
cattle imports; fed cattle; grid pricing; slaughter volume; value-based marketing; Agribusiness; Marketing;
Other versions of this item:
- Fausti, Scott W. & Diersen, Matthew A. & Qasmi, Bashir A. & Li, Jing, . "Value-Based Marketing: A Discussion of Issues and Trends in the Slaughter Cattle Market," Journal of Agribusiness, Agricultural Economics Association of Georgia.
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