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Images of Ourselves: The Good Life in Twentieth Century Advertising

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  • Belk, Russell W
  • Pollay, Richard W

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Suggested Citation

  • Belk, Russell W & Pollay, Richard W, 1985. "Images of Ourselves: The Good Life in Twentieth Century Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 887-897, March.
    • Handle: RePEc:oup:jconrs:v:11:y:1985:i:4:p:887-97
    DOI: 10.1086/209024
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    Citations

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    Cited by:

    1. M. Sirgy, 1998. "Materialism and Quality of Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 43(3), pages 227-260, March.
    2. Louro, M.J.S., 2005. "Leaving pleasure : Positive emotions and goal-directed behavior," Other publications TiSEM a8907dd8-8fb1-45c9-b72d-a, Tilburg University, School of Economics and Management.
    3. Robert Cluley, 2020. "Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising," Regulation & Governance, John Wiley & Sons, vol. 14(2), pages 316-327, April.
    4. Eunseon Kwon, 2023. "Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 15(1), pages 1-98, July.
    5. David B. Wooten & Robert L. Harrison & Natalie Mitchell, 2011. "Benign envy: is there a dark side of light green?," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 137-139, December.
    6. Wang, Yajin, 2022. "A conceptual framework of contemporary luxury consumption," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 788-803.
    7. Lertwannawit, Aurathai & Mandhachitara, Rujirutana, 2012. "Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men," Journal of Business Research, Elsevier, vol. 65(10), pages 1408-1416.
    8. Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
    9. M. Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2012. "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 79-101, May.
    10. Ajay Kumar & Ruchi Sharma, 2017. "Perceived Influential Aspects of TV Advertising," Paradigm, , vol. 21(2), pages 192-210, December.
    11. Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
    12. Russell Belk, 2011. "Benign envy," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 117-134, December.
    13. Kekezi, Ana, 2019. "The impact of television advertising on the consumer behavior–the case of Albania," MPRA Paper 116061, University Library of Munich, Germany.
    14. Kumar, Ajay & Paul, Justin & StarÄ ević, SlaÄ‘ana, 2021. "Do brands make consumers happy?- A masstige theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    15. Sandra Awanis & Bodo B Schlegelmilch & Charles Chi Cui, 2017. "Asia’s materialists: Reconciling collectivism and materialism," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(8), pages 964-991, October.

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