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The Effect of H1N1 (Swine Flu) Media Coverage on Agricultural Commodity Markets

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Author Info

  • Witsanu Attavanich
  • Bruce A. McCarl
  • David Bessler

Abstract

The authors estimate the market impact of media coverage related to the name “swine flu,” relabeled subsequently as “2009 H1N1 flu,” on the future prices of lean hogs, live cattle, corn, and soybeans. They then quantified the revenue loss, employing the subset vector autoregressive model. The results indicate that the media coverage was associated with a significant and temporary negative impact on the futures prices of lean hogs, but with little impact on the other futures prices. The impact persisted for about four months, yielding an April–December 2009 market revenue loss of about $200 million (about 2.51 percent). Copyright 2011, Oxford University Press.

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File URL: http://hdl.handle.net/10.1093/aepp/ppr008
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Bibliographic Info

Article provided by Agricultural and Applied Economics Association in its journal Applied Economic Perspectives and Policy.

Volume (Year): 33 (2011)
Issue (Month): 2 ()
Pages: 241-259

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Handle: RePEc:oup:apecpp:v:33:y:2011:i:2:p:241-259

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Cited by:
  1. Coslovsky, Salo V., 2014. "Economic Development without Pre-Requisites: How Bolivian Producers Met Strict Food Safety Standards and Dominated the Global Brazil-Nut Market," World Development, Elsevier, vol. 54(C), pages 32-45.
  2. Valentina G. Bruno & Bahattin Buyuksahin & Michel A. Robe, 2013. "The Financialization of Food?," Working Papers 13-39, Bank of Canada.

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