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What’s Mine Isn’t Yours – Barriers to Participation in the Sharing Economy

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  • Bielefeldt, Jonas
  • Poelzl, Jana
  • Herbst, Uta

Abstract

The sharing economy promises great market potential for new and established firms to develop their business. Despite the strong growth potential that has been predicted, revenues and the number of active participants in the sharing economy continue to lag behind initial market expectations. Although a majority of people have a positive attitude toward sharing, the seemingly low level of acceptance in different systems of sharing can be regarded as evidence of adoption barriers. These inhibiting factors appear to hinder people from participating, e.g. leaving the car-sharing market as a niche segment for transportation. The purpose of our study is to examine the barriers to participation in the sharing economy. To this end, we conduct a survey on car-sharing in Germany. By applying structural equation modeling with PLS, we find that firm, personality and society-related barriers have significant effects on the attitude and behavioral intention that determine participation.

Suggested Citation

  • Bielefeldt, Jonas & Poelzl, Jana & Herbst, Uta, 2016. "What’s Mine Isn’t Yours – Barriers to Participation in the Sharing Economy," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 70(1), pages 4-25.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2016-1-4
    DOI: 10.5771/0042-059X-2016-1-4
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