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Modelo de competitividad de las empresas operadoras de telefonía móvil en México

Author

Listed:
  • Romo Vázquez Hugo

    (European Institute of Management)

  • Rivas Tovar Luis Arturo

    (Escuela Superior de Comercio y Administración)

Abstract

This paper presents a model that explains how Mexican mobile operators’ competitiveness was impacted by physical resources, price, quality, productivity and technology. The method for this research was a hypothetic and deductive one with transversal and explanatory characteristics. The strategy for data collection was the application of a questionnaire to all operators. In addition, different consultations were made by the authors from secondary sources in order to fill the data. So as to fulfill the research objective, different statistics analyses were made such as descriptive, correlation, factor and multiple regression analyses. The main result was the causal model expressed in terms of two different mathematic functions. In the first function, competitiveness was explained by the price. In the second, it was explained by quality and productivity. Finally, the research results allow to give some conclusion about the theory perspectives and the Mexican mobile sector.

Suggested Citation

  • Romo Vázquez Hugo & Rivas Tovar Luis Arturo, 2012. "Modelo de competitividad de las empresas operadoras de telefonía móvil en México," Contaduría y Administración, Accounting and Management, vol. 57(1), pages 123-148, enero-mar.
    • Handle: RePEc:nax:conyad:v:57:y:2012:i:1:p:123-148
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    References listed on IDEAS

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