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Closing the gender gap in competitiveness through priming

Author

Listed:
  • Loukas Balafoutas

    (University of Innsbruck)

  • Helena Fornwagner

    (University of Innsbruck)

  • Matthias Sutter

    (University of Innsbruck
    Max Planck Institute for Research on Collective Goods
    University of Cologne)

Abstract

Men have been observed to have a greater willingness to compete compared to women, and it is possible that this contributes to gender differences in wages and career advancement. Policy interventions such as quotas are sometimes used to remedy this but these may cause unintended side-effects. Here, we present experimental evidence that a simple and practically costless tool—priming subjects with power—can close the gender gap in competitiveness. While in a neutral as well as in a low-power priming situation men are much more likely than women to choose competition, this gap vanishes when subjects are primed with a high-power situation. We show that priming with high power makes competition entry decisions more realistic and also that it reduces the level of risk tolerance among male participants, which can help explain why it leads to a closing down of the gender gap in competitiveness.

Suggested Citation

  • Loukas Balafoutas & Helena Fornwagner & Matthias Sutter, 2018. "Closing the gender gap in competitiveness through priming," Nature Communications, Nature, vol. 9(1), pages 1-6, December.
    • Handle: RePEc:nat:natcom:v:9:y:2018:i:1:d:10.1038_s41467-018-06896-6
    DOI: 10.1038/s41467-018-06896-6
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    Citations

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    Cited by:

    1. Eber, Nicolas & François, Abel & Weill, Laurent, 2021. "Gender, age, and attitude toward competition," Journal of Economic Behavior & Organization, Elsevier, vol. 192(C), pages 668-690.
    2. Aparicio Fenoll, Ainoa & Zaccagni, Sarah, 2022. "Gender mix and team performance: Differences between exogenously and endogenously formed teams," Labour Economics, Elsevier, vol. 79(C).
    3. Kessel, Dany & Mollerstrom, Johanna & van Veldhuizen, Roel, 2021. "Can simple advice eliminate the gender gap in willingness to compete?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 138, pages 1-1.
    4. Helena Fornwagner & Monika Pompeo & Nina Serdarevic, 2020. "Him or her? Choosing competition on behalf of someone else," Discussion Papers 2020-13, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    5. Christopher Roby, 2022. "Social Information and Gender Differences in Competitive Preferences," The American Economist, Sage Publications, vol. 67(1), pages 24-45, March.
    6. Charness, Gary & Dao, Lien & Shurchkov, Olga, 2022. "Competing now and then: The effects of delay on competitiveness across gender," Journal of Economic Behavior & Organization, Elsevier, vol. 198(C), pages 612-630.
    7. Schwieren, Christiane & Klonner, Stefan & Pal, Sumantra, 2020. "Equality of the Sexes and Gender Differences in Competition: Evidence from Three Traditional Societies," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224523, Verein für Socialpolitik / German Economic Association.
    8. Paul M. Gorny & Petra Nieken & Karoline Ströhlein, 2023. "He, She, They? The Impact of Gendered Language on Economic Behavior," CESifo Working Paper Series 10458, CESifo.
    9. Stjepan Srhoj & Bruno Skrinjaric & Sonja Radas & Janette Walde, 2019. "Closing the Finance Gap by Nudging: Impact Assessment of Public Grants for Women Entrepreneurs," Working Papers 1902, The Institute of Economics, Zagreb.
    10. Parampreet Christopher Bindra & Graeme Pearce, 2022. "The effect of priming on fraud: Evidence from a natural field experiment," Economic Inquiry, Western Economic Association International, vol. 60(4), pages 1854-1874, October.
    11. Jørgensen, Lotte Kofoed & Piovesan, Marco & Willadsen, Helene, 2022. "Gender differences in competitiveness: Friends matter," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 101(C).
    12. Johnsen, Åshild A. & Finseraas, Henning & Hanson, Torbjørn & Kotsadam, Andreas, 2023. "The malleability of competitive preferences," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 104(C).
    13. Barile, Lory & Drouvelis, Michalis, 2024. "Priming and the gender gap in competitiveness," The Warwick Economics Research Paper Series (TWERPS) 1490, University of Warwick, Department of Economics.
    14. Helena Fornwagner & Monika Pompeo & Nina Serdarevic, 2023. "Choosing Competition on Behalf of Someone Else," Management Science, INFORMS, vol. 69(3), pages 1555-1574, March.
    15. Balafoutas, Loukas & Fornwagner, Helena & Grosskopf, Brit, 2023. "Predictably competitive? What faces can tell us about competitive behavior," Games and Economic Behavior, Elsevier, vol. 142(C), pages 931-940.
    16. Aurélie Dariel & Nikos Nikiforakis, 2022. "Is There a Motherhood Gap in the Willingness to Compete for Pay?," Working Papers 20220079, New York University Abu Dhabi, Department of Social Science, revised Sep 2022.

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