Exploration and Integration of Institutional Isomorphism Factors and Role of Social Media to Creating Public Value

Creating public value has attracted much attention from the government sector due to worldwide rising well-being. While creating public value has become more relevant for public managers and policymakers, it has not been adopted in developing countries instead of developed countries. Therefore, the policymakers represent the government, and public managers must demonstrate a commitment toward individuals to ensure their public value aligns with the new public administration movement. Despite the absence of a strategic plan for creating public value, individuals increasingly call for improved well-being by increasing pressure on institutions or using social media to achieve these demands, especially in countries with a democratic system. Because of this, a newly coined theoretical framework to adopt public value creation (APVC) was developed based on the traditional model of public value creation by enhancing a new institutional theory in line with the role of social media. It is based on research that shows how public value theory, new institutional theory, and social media's mediating effects create public value. It also extends the current literature on public management and strategic management. The paper provides new insights into public administration for public value creation in developing countries.