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The Impact of Medical Tourist Relationship Management Dimensions on Innovation Capabilities

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  • Fayez Shriedeh

Abstract

This study investigates the one-to-one effect of medical tourist relationship management on innovation capabilities. This study employed regression analysis to test the research hypotheses in a sample of 306 medical tourists in Amman, Jordan. The findings indicate that long- term relationship and joint problem solving have positive impacts on all types of innovation. Knowledge management and customer involvement have positive influences on the product, process, service, and marketing innovations. Technology-based CRM has positive impacts on product, service, and process innovation. Finally, this paper discusses practical implications and future study directions.

Suggested Citation

  • Fayez Shriedeh, 2019. "The Impact of Medical Tourist Relationship Management Dimensions on Innovation Capabilities," Business and Economic Research, Macrothink Institute, vol. 9(3), pages 70-86, September.
    • Handle: RePEc:mth:ber888:v:9:y:2019:i:3:p:70-86
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    References listed on IDEAS

    as
    1. Van de Ven, Andrew R., 1986. "Central Problems in the Management of Innovation," Agricultural Research Policy Seminar 139708, University of Minnesota Extension.
    2. Andrew H. Van de Ven, 1986. "Central Problems in the Management of Innovation," Management Science, INFORMS, vol. 32(5), pages 590-607, May.
    3. Fayez Bassam Shriedeh & Noor Hasmini Abd. Ghani, 2016. "Innovation`s effect on brand equity: Insights from medical tourists," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(8), pages 176-184, August.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Customer relationship management; Innovation capability; Medical tourism; Jordan;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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