Identifying Factors of Consumer Behavior in Selection of Synthetic Vinegar
AbstractThis study investigated the desires of consumers to introduce a new product in market in general and synthetic vinegar as a particular in order to raise the market share of the synthetic vinegar. The primary data was collected in survey and communication method was used to collect the information from respondents. In communication method personal interviews were conducted through structured questionnaire as a tool to collect information for this purpose. Results reveal that consumers were more quality conscious and they wanted a flavor in vinegar. Most of the consumers used branded vinegar, while some consumers were using unbranded vinegar. Results also revealed that purchase of investigated produce was most significant by their availability in retail outlets. For increase of market share of vinegar it should be promoted on large scale and produce Synthetic Vinegar in different flavors like: grapes, sugar cane, and black berry.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Khadim Ali Shah Bukhari Institute of Technology (KASBIT) in its journal KASBIT Bussiness Journal.
Volume (Year): 6 (2013)
Issue (Month): (December)
Contact details of provider:
Web page: http://kasbit.edu.pk/academics/academic-departments/marketing-management/
More information through EDIRC
Consumer behavior; Synthetic vinegar.;
Find related papers by JEL classification:
- C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
- Faber, Ronald J & O'Guinn, Thomas C, 1992. " A Clinical Screener for Compulsive Buying," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 459-69, December.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yasir Jaseem).
If references are entirely missing, you can add them using this form.