Advanced Search
MyIDEAS: Login

Identifying Factors of Consumer Behavior in Selection of Synthetic Vinegar

Contents:

Author Info

  • Faizan Ali

    (Indus University, Karachi, Pakistan.)

  • Gobind M. Herani

    ()
    (Khadim Ali Shah Bukhari Institute of Technology, Karachi, Pakistan.)

Abstract

This study investigated the desires of consumers to introduce a new product in market in general and synthetic vinegar as a particular in order to raise the market share of the synthetic vinegar. The primary data was collected in survey and communication method was used to collect the information from respondents. In communication method personal interviews were conducted through structured questionnaire as a tool to collect information for this purpose. Results reveal that consumers were more quality conscious and they wanted a flavor in vinegar. Most of the consumers used branded vinegar, while some consumers were using unbranded vinegar. Results also revealed that purchase of investigated produce was most significant by their availability in retail outlets. For increase of market share of vinegar it should be promoted on large scale and produce Synthetic Vinegar in different flavors like: grapes, sugar cane, and black berry.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://kasbit.edu.pk/kbjvol6/8-Identifying%20Factor%20of%20consumer%20behavior%20in%20selection%20of%20synthetic%20vinegar.pdf
Download Restriction: no

Bibliographic Info

Article provided by Khadim Ali Shah Bukhari Institute of Technology (KASBIT) in its journal KASBIT Bussiness Journal.

Volume (Year): 6 (2013)
Issue (Month): (December)
Pages: 100-105

as in new window
Handle: RePEc:ksb:journl:v:6:y:2013:p:100-105

Contact details of provider:
Web page: http://kasbit.edu.pk/academics/academic-departments/marketing-management/
More information through EDIRC

Related research

Keywords: Consumer behavior; Synthetic vinegar.;

Find related papers by JEL classification:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
  2. Faber, Ronald J & O'Guinn, Thomas C, 1992. " A Clinical Screener for Compulsive Buying," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 459-69, December.
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ksb:journl:v:6:y:2013:p:100-105. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yasir Jaseem).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.