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A kis- és középvállalatok digitális transzformációja - az online jelenlét és a versenyképesség összefüggései
[The relationships between the online presence of SMEs and competitiveness]

Author

Listed:
  • Hornyák, Miklós
  • Kruzslicz, Ferenc
  • Lányi, Beatrix

Abstract

Kutatásunk során azt vizsgáltuk meg, hogy miként járul hozzá az üzleti teljesítmény javításához a céges weboldalak működtetése és minősége. Ennek megvalósításához a weboldalak technológiai érettségi szintjének mérését egy új, automatizált adatgyűjtési és elemzési módszerrel végeztük el (WebIndex). Az így kapott web ol dal mi nőségi mutatókat nemzetközi kisvállalati versenyképességi adatbázishoz kapcsoltuk. Ennek révén azonosítani tudtuk az online jelenlétnek a versenyképességi kompetenciaterületekre gyakorolt jelentősebb hatásait. Ezzel a módszerrel beazonosíthatóvá váltak az online digitális átalakulás legfontosabb tényezői is. Ennek ismeretében a weboldalak rendszeres elemzése korai figyelmeztetést adhat a kis- és középvállalatok versenyképességében várható változásokra. A versenytársak weboldalainak folyamatos monitorozása hasznos összehasonlítási alap lehet a többi gazdálkodó számára is.* Journal of Economic Literature (JEL) kód: C10, L20, M20, O33.

Suggested Citation

  • Hornyák, Miklós & Kruzslicz, Ferenc & Lányi, Beatrix, 2023. "A kis- és középvállalatok digitális transzformációja - az online jelenlét és a versenyképesség összefüggései [The relationships between the online presence of SMEs and competitiveness]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 517-543.
  • Handle: RePEc:ksa:szemle:2121
    DOI: 10.18414/KSZ.2023.5.517
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    References listed on IDEAS

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    Cited by:

    1. Gelei, Andrea & Fodor, Szabina & Ternai, Katalin, 2023. "Az ipar 4.0 felkészültség értékelési rendszere a témamodellezés segítségével - középpontban a kis- és középvállalatok [Developing a framework for Industry 4.0 readiness assessment through topic mod," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(11), pages 1230-1260.

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    More about this item

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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