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Az egyén kognitív korlátaitól viselkedésének előrejelezhetőségéig
[From the cognitive boundaries of individuals to the predictability of their behaviour]

Author

Listed:
  • Bélyácz, Iván
  • Kovács, Kármen

Abstract

A neoklasszikus közgazdasági elmélet által feltételezett racionalitáson alapuló, optimális döntéshozatal a valóságban gyakran nem valósul meg az egyén kognitív képességei és a döntési probléma nehézsége közti eltérés miatt. A tanulmány Ronald A. Heiner gondolatmenetéből kiindulva azt tekinti át, hogy az e kognitív képességek és a döntési probléma nehézsége közötti eltérés miként vezet az egyén viselkedésének előrejelezhetőségéhez. Mivel az egyén korlátozott kognitív képességei nem elégségesek az elsődlegesen választott lehetőségek megtalálásához, bizonytalanság lép fel - a knighti felfogástól eltérő értelemben. Bizonytalanság esetén olyan mechanizmus irányítja az egyén döntéshozatalát, amely korlátozza a választás rugalmasságát, és kevésbé összetett, visszatérő mintázatúra egyszerűsíti a viselkedést. Így a szokások indukálta magatartás meghatározó. Ez pedig a megfigyelő számára könnyebbé teszi a viselkedés felismerését és előrejelzését.* Journal of Economic Literature (JEL) kód: D80, D81, D91.

Suggested Citation

  • Bélyácz, Iván & Kovács, Kármen, 2021. "Az egyén kognitív korlátaitól viselkedésének előrejelezhetőségéig [From the cognitive boundaries of individuals to the predictability of their behaviour]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 132-149.
    • Handle: RePEc:ksa:szemle:1951
    DOI: 10.18414/KSZ.2021.2.132
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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