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The Effect of Advertising on Pharmaceutical Innovation

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Author Info

  • Winghan Kwong

    ()

  • Edward Norton

    ()

Abstract

No abstract is available for this item.

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File URL: http://hdl.handle.net/10.1007/s11151-007-9146-8
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Bibliographic Info

Article provided by Springer in its journal Review of Industrial Organization.

Volume (Year): 31 (2007)
Issue (Month): 3 (November)
Pages: 221-236

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Handle: RePEc:kap:revind:v:31:y:2007:i:3:p:221-236

Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100336

Related research

Keywords: Advertising; Entry; Innovation; Pharmaceuticals; Research and development;

References

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  1. Telser, Lester G, et al, 1975. "The Theory of Supply with Applications to the Ethical Pharmaceutical Industry," Journal of Law and Economics, University of Chicago Press, vol. 18(2), pages 449-78, October.
  2. Amy Finkelstein, 2003. "Health Policy and Technological Change: Evidence from the Vaccine Industry," NBER Working Papers 9460, National Bureau of Economic Research, Inc.
  3. DiMasi, Joseph A. & Hansen, Ronald W. & Grabowski, Henry G., 2003. "The price of innovation: new estimates of drug development costs," Journal of Health Economics, Elsevier, vol. 22(2), pages 151-185, March.
  4. Daron Acemoglu & Joshua Linn, 2004. "Market Size in Innovation: Theory and Evidence from the Pharmaceutical Industry," The Quarterly Journal of Economics, MIT Press, vol. 119(3), pages 1049-1090, August.
  5. Frank, Richard G., 2003. "New estimates of drug development costs," Journal of Health Economics, Elsevier, vol. 22(2), pages 325-330, March.
  6. Ulrich Kaiser, 2005. "A Microeconometric note on product innovation and product innovation advertising," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 14(7), pages 573-582.
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Citations

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Cited by:
  1. Azadegan, Arash & Wagner, Stephan M., 2011. "Industrial upgrading, exploitative innovations and explorative innovations," International Journal of Production Economics, Elsevier, vol. 130(1), pages 54-65, March.

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