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The Market Response to Product Safety Litigation

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Author Info

  • Viscusi, W Kip
  • Hersch, Joni

Abstract

This paper examines the stock market impact of 29 product liability lawsuits reported in the Wall Street Journal from 1970-85, an additional series of Agent Orange events, and a set of regulatory events involving product risks. If these events and the costs associated with them were fully anticipated, then there would be no effect on the stock market price. Adverse stock market effects increase if the event involves a product liability action, bodily injury, or a court decision. Lengthy newspaper coverage and initial reports also have a strong effect. If there are multiple defendants, the market cost per firm is reduced. One widely publicized "good news" event--the final Agent Orange decision--led to a dramatic increase in stock prices. Copyright 1990 by Kluwer Academic Publishers

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Bibliographic Info

Article provided by Springer in its journal Journal of Regulatory Economics.

Volume (Year): 2 (1990)
Issue (Month): 3 (September)
Pages: 215-30

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Handle: RePEc:kap:regeco:v:2:y:1990:i:3:p:215-30

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Web page: http://www.springerlink.com/link.asp?id=100298

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Cited by:
  1. Seth Freedman & Melissa Kearney & Mara Lederman, 2012. "Product Recalls, Imperfect Information, and Spillover Effects: Lessons from the Consumer Response to the 2007 Toy Recalls," The Review of Economics and Statistics, MIT Press, vol. 94(2), pages 499-516, May.
  2. W. Kip Viscusi, 1991. "Product and Occupational Liability," Journal of Economic Perspectives, American Economic Association, vol. 5(3), pages 71-91, Summer.
  3. Paul Lanoie & Benoit Laplante & Maité Roy, 1997. "Can Capital Markets Create Incentives for Pollution Control?," CIRANO Working Papers 97s-05, CIRANO.
  4. Lanoie, Paul & Laplante, Benoit & Roy, Maite, 1998. "Can capital markets create incentives for pollution control?," Ecological Economics, Elsevier, vol. 26(1), pages 31-41, July.
  5. Bartsch, Elga, 1997. "Economic consequences of the German environmental liability act: Capital market response for the chemical industry," Kiel Working Papers 822, Kiel Institute for the World Economy.
  6. Maria De Paola & Vincenzo Scoppa, 2010. "Consumers’ Reactions To Negative Information On Product Quality: Evidence From Scanner Data," Working Papers 201012, Università della Calabria, Dipartimento di Economia, Statistica e Finanza (Ex Dipartimento di Economia e Statistica).

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