Integrating qualitative and quantitative methods in research on international entrepreneurship
AbstractUsing mixed methods is an often proposed but rarely used research design. In this paper, I describe a mixed method approach to research on international entrepreneurship. Using a mixed methods design with a case study and a mail survey, I show how the two methods make it possible to reach a better understanding of the antecedents of organizational memory and how organizational memory affects perceived costs of further international expansion of Swedish small and medium-sized enterprises (SMEs). I also propose research designs for studying both novel phenomena and for developing established theory through a combination of case studies and structural equation modeling. Copyright Springer Science+Business Media, LLC 2006
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Bibliographic InfoArticle provided by Springer in its journal Journal of International Entrepreneurship.
Volume (Year): 4 (2006)
Issue (Month): 4 (December)
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Web page: http://www.springerlink.com/link.asp?id=112039
Mixed methods; Case studies; Structural equation modeling; International expansion; Organizational memory; International experience;
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