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Shame-Proneness as a Risk Factor of Compulsive Buying


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  • Sunghwan Yi


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    Although compulsive buying is understood as an attempt to deal with chronic negative affect, the role of self-conscious emotions has not been explicitly theorized nor empirically examined. One objective of this manuscript was to fill this gap by integrating the escape theory account of compulsive buying with the psychological literature on negative self-conscious emotions. Specifically, shame-proneness was posited to be an important risk factor of compulsive buying severity. Another objective of this study was to examine the use of avoidant coping strategies following buying lapses and relate them with dispositional self-conscious emotions. Specifically, it was hypothesized that the use of avoidant coping strategies following buying lapses would be positively influenced by shame-proneness, and that this effect would be partially mediated by compulsive buying. These hypotheses received strong support from two studies, in which compulsive buying was assessed with different self-report instruments. Copyright Springer Science+Business Media, LLC. 2012

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    Bibliographic Info

    Article provided by Springer in its journal Journal of Consumer Policy.

    Volume (Year): 35 (2012)
    Issue (Month): 3 (September)
    Pages: 393-410

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    Handle: RePEc:kap:jcopol:v:35:y:2012:i:3:p:393-410

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    Keywords: Shame-proneness; Compulsive buying; Escape motive; Avoidant coping;


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    1. Faber, Ronald J, et al, 1995. " Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating," Journal of Consumer Research, University of Chicago Press, vol. 22(3), pages 296-304, December.
    2. Yi, Sunghwan & Baumgartner, Hans, 2011. "Coping with guilt and shame in the impulse buying context," Journal of Economic Psychology, Elsevier, vol. 32(3), pages 458-467, June.
    3. Nancy M. Ridgway & Monika Kukar-Kinney & Kent B. Monroe, 2008. "An Expanded Conceptualization and a New Measure of Compulsive Buying," Journal of Consumer Research, University of Chicago Press, vol. 35(4), pages 622-639, 08.
    4. Rook, Dennis W, 1987. " The Buying Impulse," Journal of Consumer Research, University of Chicago Press, vol. 14(2), pages 189-99, September.
    5. Faber, Ronald J & O'Guinn, Thomas C, 1992. " A Clinical Screener for Compulsive Buying," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 459-69, December.
    6. O'Guinn, Thomas C & Faber, Ronald J, 1989. " Compulsive Buying: A Phenomenological Exploration," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 147-57, September.
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