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Shame-Proneness as a Risk Factor of Compulsive Buying

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  • Sunghwan Yi

Abstract

Although compulsive buying is understood as an attempt to deal with chronic negative affect, the role of self-conscious emotions has not been explicitly theorized nor empirically examined. One objective of this manuscript was to fill this gap by integrating the escape theory account of compulsive buying with the psychological literature on negative self-conscious emotions. Specifically, shame-proneness was posited to be an important risk factor of compulsive buying severity. Another objective of this study was to examine the use of avoidant coping strategies following buying lapses and relate them with dispositional self-conscious emotions. Specifically, it was hypothesized that the use of avoidant coping strategies following buying lapses would be positively influenced by shame-proneness, and that this effect would be partially mediated by compulsive buying. These hypotheses received strong support from two studies, in which compulsive buying was assessed with different self-report instruments. Copyright Springer Science+Business Media, LLC. 2012

Suggested Citation

  • Sunghwan Yi, 2012. "Shame-Proneness as a Risk Factor of Compulsive Buying," Journal of Consumer Policy, Springer, vol. 35(3), pages 393-410, September.
    • Handle: RePEc:kap:jcopol:v:35:y:2012:i:3:p:393-410
    DOI: 10.1007/s10603-012-9194-9
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    References listed on IDEAS

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    1. Faber, Ronald J, et al, 1995. "Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 296-304, December.
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    6. Nancy M. Ridgway & Monika Kukar-Kinney & Kent B. Monroe, 2008. "An Expanded Conceptualization and a New Measure of Compulsive Buying," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(4), pages 622-639, August.
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    Cited by:

    1. Raudsepp Marju & Parts Oliver, 2015. "Compulsive Buying Behaviour in Estonian Market," Economics and Business, Sciendo, vol. 27(1), pages 81-85, August.
    2. Mortimer, Gary & Fazal-e-Hasan, Syed Muhammad & Grimmer, Martin & Grimmer, Louise, 2020. "Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Darrat, Aadel A. & Darrat, Mahmoud A. & Amyx, Douglas, 2016. "How impulse buying influences compulsive buying: The central role of consumer anxiety and escapism," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 103-108.

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