Managerial and Public Attitudes Toward Ethics in Marketing Research
AbstractThis research updates and significantly extends Akaah and Riordon’s (J Market Res 26:112–120, 1989 ) evaluation of ethical perceptions of marketing research misconduct among marketing research professionals. In addition to examining changes in perceptions toward key marketing research practices over time, we assess professionals’ judgments on the ethicality, importance, and occurrence of a variety of new marketing research ethics situations in both online and offline contexts. In a second study, we assess ethical judgments of the public at large using a representative sample of US consumers—key stakeholders ignored in prior research on unethical marketing research practices. Generally speaking, disapproval of unethical research conduct has grown across the board in the last 20 years for both managers and marketing researchers. The same misconduct elicits a stronger disapproval in the online environment compared to the offline environment. Compared to marketing researchers, managers tend to think that unethical research conduct occurs more frequently. Those who conduct marketing research or use its findings (i.e., marketing researchers and managers) are less tolerant of unethical research conduct than the general public. Copyright Springer Science+Business Media B.V. 2012
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 109 (2012)
Issue (Month): 4 (September)
Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100281
Marketing research; Ethics; Managers; Researchers; Professionals; Misconduct; Ethical judgments;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Joseph McKinney & Tisha Emerson & Mitchell Neubert, 2010. "The Effects of Ethical Codes on Ethical Perceptions of Actions Toward Stakeholders," Journal of Business Ethics, Springer, vol. 97(4), pages 505-516, December.
- Muel Kaptein, 2011. "Toward Effective Codes: Testing the Relationship with Unethical Behavior," Journal of Business Ethics, Springer, vol. 99(2), pages 233-251, March.
- Muel Kaptein & Mark Schwartz, 2008. "The Effectiveness of Business Codes: A Critical Examination of Existing Studies and the Development of an Integrated Research Model," Journal of Business Ethics, Springer, vol. 77(2), pages 111-127, January.
- Nabil Ibrahim & John Angelidis & Igor Tomic, 2009. "Managers’ Attitudes Toward Codes of Ethics: Are There Gender Differences?," Journal of Business Ethics, Springer, vol. 90(3), pages 343-353, December.
- Richard Bernardi & Michael Melton & Scott Roberts & David Bean, 2008. "Fostering Ethics Research: An Analysis of the Accounting, Finance and Marketing Disciplines," Journal of Business Ethics, Springer, vol. 82(1), pages 157-170, September.
- Skinner, Steven J. & Dubinsky, Alan J. & Ferrell, O. C., 1988. "Organizational dimensions of marketing-research ethics," Journal of Business Research, Elsevier, vol. 16(3), pages 209-223, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn) or (Christopher F. Baum).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.