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WTA Estimates Using the Method of Paired Comparison: Tests of Robutness

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  • Patrucua Champ
  • John Loomis

Abstract

The method of paired comparison is modified to allow choices between two alternative gains so as to estimate willingness to accept (WTA) without loss aversion. The robustness of WTA values for two public goods is tested with respect to sensitivity of the WTA measure to the context of the bundle of goods used in the paired comparison exercise and to the scope (scale) of the public good project. There was no statistical difference in WTA measures for open space based on independent treatments with different contexts. One treatment involved valuing open space within a set of goods with similar value. The other treatment involved valuing open space within a choice set of goods which had lower dollar values than open space. There was a statistical difference in WTA between a permanent expansion in the bus system and a temporary expansion in the bus system. We conclude the method of paired comparison appears to be a very promising approach to elicit measures of WTA. Copyright Kluwer Academic Publishers 1998

Suggested Citation

  • Patrucua Champ & John Loomis, 1998. "WTA Estimates Using the Method of Paired Comparison: Tests of Robutness," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 12(3), pages 375-386, October.
    • Handle: RePEc:kap:enreec:v:12:y:1998:i:3:p:375-386
    DOI: 10.1023/A:1008265128762
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    References listed on IDEAS

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    1. Carson, Richard T., 1995. "Contingent Valuation Surveys and Tests of Insensitivity to Scope," 1995 Conference (39th), February 14-16, 1995, Perth, Australia 148791, Australian Agricultural and Resource Economics Society.
    2. Magat, Wesley A. & Kip Viscusi, W. & Huber, Joel, 1988. "Paired comparison and contingent valuation approaches to morbidity risk valuation," Journal of Environmental Economics and Management, Elsevier, vol. 15(4), pages 395-411, December.
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    5. Richard T. Carson & Nicholas E. Flores & Kerry M. Martin & Jennifer L. Wright, 1996. "Contingent Valuation and Revealed Preference Methodologies: Comparing the Estimates for Quasi-Public Goods," Land Economics, University of Wisconsin Press, vol. 72(1), pages 80-99.
    6. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
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    Cited by:

    1. David C. Kingsley & Thomas C. Brown, 2010. "Preference Uncertainty, Preference Learning, and Paired Comparison Experiments," Land Economics, University of Wisconsin Press, vol. 86(3).
    2. Schlapfer, Felix, 2006. "Survey protocol and income effects in the contingent valuation of public goods: A meta-analysis," Ecological Economics, Elsevier, vol. 57(3), pages 415-429, May.
    3. Donald, Vandegrift & Michael, Lahr, 2007. "Open Space Purchases, House Prices, and the Tax Base," MPRA Paper 6118, University Library of Munich, Germany.
    4. Dietrich Earnhart, 2006. "Using Contingent-Pricing Analysis to Value Open Space and Its Duration at Residential Locations," Land Economics, University of Wisconsin Press, vol. 82(1), pages 17-35.
    5. Euston Quah & Edward Choa & K. C. Tan, 2006. "Use of damage schedules in environmental valuation: The case of urban Singapore," Applied Economics, Taylor & Francis Journals, vol. 38(13), pages 1501-1512.

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