John D. Benjamin () (Kogod School of Business American University 4400 Massachusetts Ave., NW Washington, DC 20016) Peter Chinloy (Kogod School of Business American University 4400 Massachusetts Ave., NW Washington, DC 20016) Donald Jud () (Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro, NC 27412-5001) Daniel T. Winkler () (Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro, NC 27412-5001)
Abstract
This study investigates the impact of Internet usage on the financial performance of residential real estate brokerage firms using a database of over 1,700 observations. Factor loadings and a factor score for Internet usage are developed. The results show that Internet use is positively related to revenue and net income, and negatively related to net margin. In a second stage analysis, Internet use is found to be positively associated with franchise affiliation, affiliation with a referral /relocation network and firm size, while negatively related to firm age, single-office firms and location in the West and South (relative to the Northeast).
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Find related papers by JEL classification: L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services
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