Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage
AbstractThis study is the first to identify whether specific individual homebuyer characteristics, such as repeat versus first-time, local versus out-of-town, individual versus joint decision-makers, and Web versus non-Web users relate to the rating of a firm’s overall service quality and whether or not the buyer will recommend the firm to others. A hedonic model reveals there is a significant linkage between repeat homebuyers and recommending the firm to others. Variations of the hedonic models are also examined. Specifically, multiple ways to measure each buyer characteristic are considered.
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Bibliographic InfoArticle provided by Asian Real Estate Society in its journal International Real Estate Review.
Volume (Year): 9 (2006)
Issue (Month): 1 ()
Contact details of provider:
Postal: Asia Real Estate Society, 51 Monroe Street, Plaza E-6, Rockville, MD 20850, USA
Web page: http://www.asres.org/
Postal: Asian Real Estate Society, 51 Monroe Street, Plaza E-6, Rockville, MD 20850, USA
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