IDEAS home Printed from https://ideas.repec.org/a/jfr/jms111/v4y2013i4p58-64.html
   My bibliography  Save this article

Societal Value Antecedent of Corporate Social Responsibility and Business Strategy

Author

Listed:
  • Kwaku Ahenkora
  • Stephen Banahene
  • Joyce Quartey

Abstract

The characterisation and justification of corporate social responsibility (CSR) actions have left unexplored the antecedents of CSR such as societal values. In this study, using Vodafone Ghana, we explore the role of societal values in business and corporate social responsibility. Societal views, expressed in local philosophical thoughts, showed the expectations on business to uphold both the profit motive and sharing of gains with society. Community connection and stakeholder perspectives are central to Vodafone¡¯s CSR initiatives and business strategy. Thus, mainstreaming of CSR follows the syncretic stewardship model as the company embraces economic objectives as well as virtue. The societal value antecedent, therefore, has implication for the model of CSR that is adopted to achieve the business¡¯ strategic objectives. It also adds to the integrative social contract theory by making explicit aspects of the implicit social contract that exists in the relationship between business and society.

Suggested Citation

  • Kwaku Ahenkora & Stephen Banahene & Joyce Quartey, 2013. "Societal Value Antecedent of Corporate Social Responsibility and Business Strategy," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(4), pages 58-64, November.
    • Handle: RePEc:jfr:jms111:v:4:y:2013:i:4:p:58-64
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/3630/2143
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/3630
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Abagail McWilliams & David D. Van Fleet & Kenneth D. Cory, 2002. "Raising Rivals’ Costs Through Political Strategy: An Extension of Resource‐based Theory," Journal of Management Studies, Wiley Blackwell, vol. 39(5), pages 707-724, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Robert P. Ormrod & Annika C. Müller, 2022. "The Impact of Corporate Political Activity on Corporate Reputation Amongst Industry Stakeholders," Corporate Reputation Review, Palgrave Macmillan, vol. 25(3), pages 226-238, August.
    2. Barron, Andrew & Pereda, Asier & Stacey, Stephen, 2017. "Exploring the performance of government affairs subsidiaries: A study of organisation design and the social capital of European government affairs managers at Toyota Motor Europe and Hyundai Motor Com," Journal of World Business, Elsevier, vol. 52(2), pages 184-196.
    3. Xin Geng & Harish Krishnan & Maurice Queyranne, 2021. "Cost‐raising internalization in supply chain design," Naval Research Logistics (NRL), John Wiley & Sons, vol. 68(3), pages 295-311, April.
    4. Laura Corazza & Simone Domenico Scagnelli & Chiara Mio, 2017. "Simulacra and Sustainability Disclosure: Analysis of the Interpretative Models of Creating Shared Value," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 414-434, September.
    5. Jiménez, Alfredo, 2010. "Does political risk affect the scope of the expansion abroad? Evidence from Spanish MNEs," International Business Review, Elsevier, vol. 19(6), pages 619-633, December.
    6. Chung, Leanne & Lo, Carlos Wing-Hung & Li, Pansy Hon Ying, 2016. "The interaction effects of institutional constraints on managerial intentions and sustainable performance," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 374-383.
    7. Yanica P. Dimitrova, 2020. "Corporate Social Responsibility and Innovation – the Meaningful Connection," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 89-108.
    8. Gilles Grolleau & Lisette Ibanez & Naoufel Mzoughi, 2007. "Industrialists hand in hand with environmentalists: how eco-labeling schemes can help firms to raise rivals’ costs," European Journal of Law and Economics, Springer, vol. 24(3), pages 215-236, December.
    9. Vardhini Rajagopal & Lata Dyaram & Venkat Ram Reddy Ganuthula, 2016. "Stakeholder salience and CSR in Indian context," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 43(4), pages 351-363, December.
    10. Yuehua Xu & Guangtao Zeng, 2021. "Corporate social performance aspiration and its effects," Asia Pacific Journal of Management, Springer, vol. 38(4), pages 1181-1207, December.
    11. Lawton, Thomas & Rajwani, Tazeeb & Doh, Jonathan, 2013. "The antecedents of political capabilities: A study of ownership, cross-border activity and organization at legacy airlines in a deregulatory context," International Business Review, Elsevier, vol. 22(1), pages 228-242.
    12. Dapeng Cai & Jie Li, 2020. "Pollution for Sale: Firms’ Characteristics and Lobbying Outcome," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 77(3), pages 539-564, November.
    13. Markus Hang & Jerome Geyer‐Klingeberg & Andreas Rathgeber & Stefan Stöckl, 2018. "Economic Development Matters: A Meta‐Regression Analysis on the Relation between Environmental Management and Financial Performance," Journal of Industrial Ecology, Yale University, vol. 22(4), pages 720-744, August.
    14. Massimiliano Vatiero, 2015. "Dominant market position and ordoliberalism," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 62(4), pages 291-306, December.
    15. Gilles Grolleau & Alain Marciano & Naoufel Mzoughi, 2019. "The Scope For The Strategic Use Of Scandals," Working Papers hal-02306906, HAL.
    16. Kshitij Awasthi & Rejie George, 2021. "Influence Capital in Boards: a study of ex-bureaucrats in India," Asia Pacific Journal of Management, Springer, vol. 38(4), pages 1525-1559, December.
    17. Qinqin Zheng & Yadong Luo & Stephanie Wang, 2014. "Moral Degradation, Business Ethics, and Corporate Social Responsibility in a Transitional Economy," Journal of Business Ethics, Springer, vol. 120(3), pages 405-421, March.
    18. Rouma Bucktowar & Akin Kocak & Kesseven Padachi, 2015. "Entrepreneurial Orientation, Market Orientation And Networking: Impact On Innovation And Firm Performance," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-22, December.
    19. Shirodkar, Vikrant & Mohr, Alexander T., 2015. "Explaining foreign firms’ approaches to corporate political activity in emerging economies: The effects of resource criticality, product diversification, inter-subsidiary integration, and business tie," International Business Review, Elsevier, vol. 24(4), pages 567-579.
    20. Klein, Peter G. & Mahoney, Joseph T. & McGahan, Anita M. & Pitelis, Christos N., 2009. "Toward a Theory of Public Entrepreneurship," Working Papers 09-0106, University of Illinois at Urbana-Champaign, College of Business.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:jms111:v:4:y:2013:i:4:p:58-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://jms.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.