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Promotional Tools: Household Marketing Strategy and Its Effectiveness

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  • Md.Shahin Alam Khan

Abstract

For any organizations, it is necessary to examine whether its marketing activities are enough to? attract customers. The main objective of this study is to focus on the effectiveness of promotional tools of paintings industries.This research has done on the Roxy Paints Bangladesh Ltd. Every company employs their at best efforts to attract customer and to keep potential customer satisfied through their proper household marketing activities and tools. The effectiveness of these efforts depends on how the customer viewing the ads, how they remind advertisements in time of searching and purchasing the products. This report is based on some documents and also some practical observations. The nature of this study is exploratory and descriptive. All the issues intended to this study are explored through assessing and analyzing information those are gathered from different sources.

Suggested Citation

  • Md.Shahin Alam Khan, 2019. "Promotional Tools: Household Marketing Strategy and Its Effectiveness," Business and Management Research, Business and Management Research, Sciedu Press, vol. 8(2), pages 32-39, June.
    • Handle: RePEc:jfr:bmr111:v:8:y:2019:i:2:p:32-39
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    References listed on IDEAS

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    1. Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe, 2005. "Competitive Reactions to Advertising and Promotion Attacks," Marketing Science, INFORMS, vol. 24(1), pages 35-54, September.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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