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Clay Workshop as Staff’s Competency Self-Evaluation Related to Business Strategy

Author

Listed:
  • Riitta Forsten-Astikainen

    (University of Oulu, Finland)

  • Kyllikki Taipale-Erävala

    (University of Oulu, Finland)

Abstract

This case study examines staff members’ self-evaluations of competency relative to a set business strategy and firm’s strategic goals. The study employed a rarely utilized arts-based research approach focused on a clay workshop in conjunction with storytelling. The data was collected via interviews with 16 staff members participating in strategy discussions. The research demonstrated that the inclusion of staff members in a firm’s strategy efforts can produce more diversity and greater creativity by increasing the utilization of reflection as a strategic method. The originality of this study lies in the methodology: a clay-centered workshop was utilized to produce staff’s reflections.

Suggested Citation

  • Riitta Forsten-Astikainen & Kyllikki Taipale-Erävala, 2018. "Clay Workshop as Staff’s Competency Self-Evaluation Related to Business Strategy," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 7(2), pages 141-164.
    • Handle: RePEc:isv:jouijm:v:7:y:2018:i:2:p:141-164
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    References listed on IDEAS

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