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Bean counters or bright young things?

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  • Samantha Warren
  • Lee Parker

Abstract

Purpose - The purpose of this paper is to put forward a “next step” research agenda for investigating accountants' professional identity. Design/methodology/approach - The visual nature of identity construction is discussed, issues of media stereotyping are revisited and recruitment/educational implications are reviewed. Attention is also paid to the accounting profession's attempts to change perceptions of the accounting identity. Findings - A hybrid strategy of research participant generated photographs and semi‐structured interviews is exemplified as a fruitful methodology and outlined as a way forward for tapping into the identity construction processes and perceptions of accountants from their particular perspectives. Research limitations/implications - The paper is intended to stimulate further research into accountants' identities from a visual perspective. However, it does not directly report on empirical findings. Practical implications - Questions of identity construction offer us a window into the degree to which public stereotypes are matched by professional accountants' own personal definitions and the bearing these may have on current and future career intentions. Such insights can provide foundations for a range of profession policy issues spanning recruitment, retention, training and professional development. Originality/value - This paper proposes a visual methodology not employed in accounting research before and addresses the neglected area of accountants' identities as individual professionals.

Suggested Citation

  • Samantha Warren & Lee Parker, 2009. "Bean counters or bright young things?," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 6(4), pages 205-223, October.
  • Handle: RePEc:eme:qrampp:v:6:y:2009:i:4:p:205-223
    DOI: 10.1108/11766090910989491
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    References listed on IDEAS

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    2. Riitta Forsten-Astikainen & Kyllikki Taipale-Erävala, 2018. "Clay Workshop as Staff’s Competency Self-Evaluation Related to Business Strategy," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 7(2), pages 141-164.
    3. Adapa, Sujana & Rindfleish, Jennifer & Sheridan, Alison, 2016. "‘Doing gender’ in a regional context: Explaining women's absence from senior roles in regional accounting firms in Australia," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 35(C), pages 100-110.
    4. François Brouard & Merridee Bujaki & Sylvain Durocher & Leighann C. Neilson, 2017. "Professional Accountants’ Identity Formation: An Integrative Framework," Journal of Business Ethics, Springer, vol. 142(2), pages 225-238, May.
    5. Samantha Warren, 2009. "Performance, emotion and photographic histories," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 22(7), pages 1142-1146, September.
    6. Hamilton, Susan E., 2013. "Exploring professional identity: The perceptions of chartered accountant students," The British Accounting Review, Elsevier, vol. 45(1), pages 37-49.
    7. Robert Rieg, 2018. "Tasks, interaction and role perception of management accountants: evidence from Germany," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 29(2), pages 183-220, August.
    8. Durocher, Sylvain & Bujaki, Merridee & Brouard, François, 2016. "Attracting Millennials: Legitimacy management and bottom-up socialization processes within accounting firms," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 39(C), pages 1-24.
    9. Helena Liu & Leanne Cutcher & David Grant, 2015. "Doing Authenticity: The Gendered Construction of Authentic Leadership," Gender, Work and Organization, Wiley Blackwell, vol. 22(3), pages 237-255, May.
    10. Cardos Ildiko Reka & Pete Stefan, 2011. "Managerial And Cost Accounting Practices - A Romanian Overview," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 484-490, December.
    11. Mouhcine Tallaki & Enrico Bracci & Monia Castellini, 2015. "Accounting learning preferences: the role of visualisation," Working Papers 2015094, University of Ferrara, Department of Economics.
    12. Adela Breuer & Mihaela Lesconi FrumuÅŸanu & Andra Manciu, 2013. "The Role Of Management Accounting In The Decision Making Process: Case Study Caraåž Severin County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-1.

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