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The Effect Of Conspicuous Consumption Behavior On Wasteful Consumption Behavior: The Intermediary Role Of Hedonic Consumption Behavior

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  • İbrahim Avci

    (Gümüşhane University, Vocational School of Social Sciences, Department of Management and Organization, Gümüşhane, Turkiye)

Abstract

The concept of consumption, which has an important place in people's lives, is generally expressed as the use of produced goods and services in line with needs. Consumption now includes the psychological needs of people as well as their physical needs. Consumers can buy things they do not need by acting pleasure-orientedly, and they exhibit consumption behaviors to provide psychological satisfaction. One of the consumer-purchase patterns is found to demonstrate others in the social environment. Therefore, non-need consumption focused on pleasure and display causes excessive consumption; this situation can also cause wastefulness. Accordingly, in the present study, the aim was to examine the effect of conspicuous consumption behavior on wasteful consumption behavior and the mediating role of hedonic consumption behavior in this effect. With the online survey form prepared, 519 participants were reached between the dates of 21.05.2020-06.07.2020. The data obtained were analyzed with the SPSS 21, AMOS 24, and PROCESS 3.5 programs. After the analysis, it was concluded that conspicuous consumption behavior has an effect on wasteful consumption behavior and that hedonic consumption behavior has a mediating effect.

Suggested Citation

  • İbrahim Avci, 2022. "The Effect Of Conspicuous Consumption Behavior On Wasteful Consumption Behavior: The Intermediary Role Of Hedonic Consumption Behavior," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 65(65), pages 161-179, June.
    • Handle: RePEc:ist:iujecs:v:65:2022:65:1:p:161-179
    DOI: 10.26650/JECS2021-875642
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    References listed on IDEAS

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    1. Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L, 2001. "Consumer's Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 50-66, June.
    2. De Fraja, Gianni, 2009. "The origin of utility: Sexual selection and conspicuous consumption," Journal of Economic Behavior & Organization, Elsevier, vol. 72(1), pages 51-69, October.
    3. David Reisman, 2012. "The Social Economics of Thorstein Veblen," Books, Edward Elgar Publishing, number 14374.
    4. Burroughs, James E & Rindfleisch, Aric, 2002. "Materialism and Well-Being: A Conflicting Values Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 348-370, December.
    5. Bagwell, Laurie Simon & Bernheim, B Douglas, 1996. "Veblen Effects in a Theory of Conspicuous Consumption," American Economic Review, American Economic Association, vol. 86(3), pages 349-373, June.
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    Cited by:

    1. Ibrahim Avci, 2023. "Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 67(67), pages 155-169, June.

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