Multistage Intermediation in Display Advertising
Author
Abstract
Suggested Citation
DOI: 10.1287/msom.2019.0854
Download full text from publisher
References listed on IDEAS
- Elena Belavina & Karan Girotra, 2012. "The Relational Advantages of Intermediation," Management Science, INFORMS, vol. 58(9), pages 1614-1631, September.
- Santiago R. Balseiro & Omar Besbes & Gabriel Y. Weintraub, 2015. "Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design," Management Science, INFORMS, vol. 61(4), pages 864-884, April.
- Rachel E. Kranton & Deborah F. Minehart, 2001. "A Theory of Buyer-Seller Networks," American Economic Review, American Economic Association, vol. 91(3), pages 485-508, June.
- Nahum D. Melumad & Dilip Mookherjee & Stefan Reichelstein, 1995. "Hierarchical Decentralization of Incentive Contracts," RAND Journal of Economics, The RAND Corporation, vol. 26(4), pages 654-672, Winter.
- Thành Nguyen & Vijay Subramanian & Randall Berry, 2016. "Delay in Trade Networks," Operations Research, INFORMS, vol. 64(3), pages 646-661, June.
- Roger B. Myerson, 1981.
"Optimal Auction Design,"
Mathematics of Operations Research, INFORMS, vol. 6(1), pages 58-73, February.
- Roger B. Myerson, 1978. "Optimal Auction Design," Discussion Papers 362, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Timothy F. Bresnahan & Peter C. Reiss, 1985. "Dealer and Manufacturer Margins," RAND Journal of Economics, The RAND Corporation, vol. 16(2), pages 253-268, Summer.
- Georgia Perakis & Guillaume Roels, 2007. "The Price of Anarchy in Supply Chains: Quantifying the Efficiency of Price-Only Contracts," Management Science, INFORMS, vol. 53(8), pages 1249-1268, August.
- Nick Arnosti & Marissa Beck & Paul Milgrom, 2016. "Adverse Selection and Auction Design for Internet Display Advertising," American Economic Review, American Economic Association, vol. 106(10), pages 2852-2866, October.
- Chaouche, Ali & Bacro, Jean-Noel, 2004. "A statistical test procedure for the shape parameter of a generalized Pareto distribution," Computational Statistics & Data Analysis, Elsevier, vol. 45(4), pages 787-803, May.
- Martin A. Lariviere & Evan L. Porteus, 2001. "Selling to the Newsvendor: An Analysis of Price-Only Contracts," Manufacturing & Service Operations Management, INFORMS, vol. 3(4), pages 293-305, May.
- Santiago R. Balseiro & Ozan Candogan, 2017. "Optimal Contracts for Intermediaries in Online Advertising," Operations Research, INFORMS, vol. 65(4), pages 878-896, August.
- Kotowski, Maciej H. & Leister, C. Matthew, 2018. "Trading Networks and Equilibrium Intermediation," Working Paper Series rwp18-001, Harvard University, John F. Kennedy School of Government.
- Mihai Manea, 2018. "Intermediation and Resale in Networks," Journal of Political Economy, University of Chicago Press, vol. 126(3), pages 1250-1301.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
- Thành Nguyen, 2017. "Technical Note—Local Bargaining and Supply Chain Instability," Operations Research, INFORMS, vol. 65(6), pages 1535-1545, December.
- Mobini, Zahra & van den Heuvel, Wilco & Wagelmans, Albert, 2019.
"Designing multi-period supply contracts in a two-echelon supply chain with asymmetric information,"
European Journal of Operational Research, Elsevier, vol. 277(2), pages 542-560.
- Mobini, Z. & van den Heuvel, W. & Wagelmans, A.P.M., 2014. "Designing multi-period supply contracts in a two-echelon supply chain with asymmetric information," Econometric Institute Research Papers EI2014-28, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
- Budde, Maximilian & Minner, Stefan, 2014. "First- and second-price sealed-bid auctions applied to push and pull supply contracts," European Journal of Operational Research, Elsevier, vol. 237(1), pages 370-382.
- Kariv, Shachar & Kotowski, Maciej H. & Leister, C. Matthew, 2018.
"Liquidity risk in sequential trading networks,"
Games and Economic Behavior, Elsevier, vol. 109(C), pages 565-581.
- Kariv, Shachar & Kotowski, Maciej H. & Leister, C. Matthew, 2016. "Liquidity Risk in Sequential Trading Networks," Working Paper Series 16-039, Harvard University, John F. Kennedy School of Government.
- Kariv, Shachar & Kotowski, Maciej Henryk & Leister, C. Matthew, 2018. "Liquidity risk in sequential trading networks," Scholarly Articles 35165081, Harvard Kennedy School of Government.
- Santiago Balseiro & Anthony Kim & Mohammad Mahdian & Vahab Mirrokni, 2021. "Budget-Management Strategies in Repeated Auctions," Operations Research, INFORMS, vol. 69(3), pages 859-876, May.
- Nitish Jain & Sameer Hasija & Serguei Netessine, 2021. "Supply Chains and Antitrust Governance," Management Science, INFORMS, vol. 67(11), pages 6822-6838, November.
- Santiago R. Balseiro & Ozan Candogan, 2017. "Optimal Contracts for Intermediaries in Online Advertising," Operations Research, INFORMS, vol. 65(4), pages 878-896, August.
- Balbuzanov, Ivan & Kotowski, Maciej, 2019. "The Property Rights Theory of Production Networks," Working Paper Series rwp19-033, Harvard University, John F. Kennedy School of Government.
- Yingxue Zhao & Tsan-Ming Choi & T. C. E. Cheng & Shouyang Wang, 2017. "Mean-risk analysis of wholesale price contracts with stochastic price-dependent demand," Annals of Operations Research, Springer, vol. 257(1), pages 491-518, October.
- Robert Zeithammer, 2019. "Soft Floors in Auctions," Management Science, INFORMS, vol. 65(9), pages 4204-4221, September.
- Leng, Mingming & Zhu, An, 2009. "Side-payment contracts in two-person nonzero-sum supply chain games: Review, discussion and applications," European Journal of Operational Research, Elsevier, vol. 196(2), pages 600-618, July.
- Panos Kouvelis & Wenhui Zhao, 2012. "Financing the Newsvendor: Supplier vs. Bank, and the Structure of Optimal Trade Credit Contracts," Operations Research, INFORMS, vol. 60(3), pages 566-580, June.
- Chakraborty, Abhishek & Mandal, Prasenjit, 2021. "Channel efficiency and retailer tier dominance in a supply chain with a common manufacturer," European Journal of Operational Research, Elsevier, vol. 294(1), pages 100-121.
- Woonghee Tim Huh & Kun Soo Park, 2013. "Impact of transfer pricing methods for tax purposes on supply chain performance under demand uncertainty," Naval Research Logistics (NRL), John Wiley & Sons, vol. 60(4), pages 269-293, June.
- Ying-Ju Chen, 2017. "Optimal Dynamic Auctions for Display Advertising," Operations Research, INFORMS, vol. 65(4), pages 897-913, August.
- Zhao, Lima & Huchzermeier, Arnd, 2019. "Managing supplier financial distress with advance payment discount and purchase order financing," Omega, Elsevier, vol. 88(C), pages 77-90.
- Schweizer, Nikolaus & Szech, Nora, 2015. "A quantitative version of Myerson regularity," Working Paper Series in Economics 76, Karlsruhe Institute of Technology (KIT), Department of Economics and Management.
- Stefan Ambec & Michel Poitevin, 2016.
"Decision-making in organizations: when to delegate and whom to delegate,"
Review of Economic Design, Springer;Society for Economic Design, vol. 20(2), pages 115-143, June.
- Stefan Ambec & Michel Poitevin, 2016. "Decision-making in organizations: when to delegate and whom to delegate," Post-Print hal-02638008, HAL.
- Xiangfeng Chen & Gangshu (George) Cai & Jing-Sheng Song, 2019. "The Cash Flow Advantages of 3PLs as Supply Chain Orchestrators," Manufacturing & Service Operations Management, INFORMS, vol. 21(2), pages 435-451, May.
More about this item
Keywords
intermediary problems; mechanism design; internet advertising; extensive form games; second-price auction; multistage intermediation;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormsom:v:23:y:2021:i:3:p:714-730. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.