Management and Effects of In-Store Promotional Displays
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DOI: 10.1287/msom.2018.0749
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Cited by:
- Abdelaziz, Fouad Ben & Maddah, Bacel & Flamand, Tülay & Azar, Jimmy, 2024. "Store-Wide space planning balancing impulse and convenience," European Journal of Operational Research, Elsevier, vol. 312(1), pages 211-226.
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Keywords
retail; assortment planning; promotional displays; choice modeling; nested multinomial logit model;All these keywords.
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