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Variety in Retailing

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  • William J. Baumol

    (Princeton University and Alderson and Sessions)

  • Edward A. Ide

    (Princeton University and Alderson and Sessions)

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    Abstract

    Many marketing problems which promise to be amenable to the techniques of operations research have apparently not been subjected to systematic analysis. This article is a first attempt at an analysis of one such area--the number of items stocked by a retailer and its relation to his sales, his costs, and his profits.

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    File URL: http://dx.doi.org/10.1287/mnsc.3.1.93
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    Bibliographic Info

    Article provided by INFORMS in its journal Management Science.

    Volume (Year): 3 (1956)
    Issue (Month): 1 (October)
    Pages: 93-101

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    Handle: RePEc:inm:ormnsc:v:3:y:1956:i:1:p:93-101

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    Cited by:
    1. Michaela Draganska & Daniel Klapper & Sofia B. Villas-Boas, 2010. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Marketing Science, INFORMS, vol. 29(1), pages 57-74, 01-02.
    2. Toshiharu Ishikawa, 2013. "An analysis of the effects of the variety of items on the retailer's market areas and the urban system," ERSA conference papers ersa13p9, European Regional Science Association.
    3. Kolias, Georgios D. & Dimelis, Sophia P. & Filios, Vasilios P., 2011. "An empirical analysis of inventory turnover behaviour in Greek retail sector: 2000-2005," International Journal of Production Economics, Elsevier, vol. 133(1), pages 143-153, September.

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