IDEAS home Printed from https://ideas.repec.org/a/spr/jglopt/v77y2020i4d10.1007_s10898-020-00896-x.html
   My bibliography  Save this article

Capacitated assortment and price optimization under the nested logit model

Author

Listed:
  • Rui Chen

    (Tsinghua University)

  • Hai Jiang

    (Tsinghua University)

Abstract

We study the capacitated assortment and price optimization problem, where a retailer sells categories of substitutable products subject to a capacity constraint. The goal of the retailer is to determine the subset of products as well as their selling prices so as to maximize the expected revenue. We model the customer purchase behavior using the nested logit model and formulate this problem as a non-linear binary integer program. For this NP-complete problem, we show that there exists a pseudo polynomial time approximation scheme that finds its $$\epsilon $$ ϵ -approximate solution. We first convert the original problem into an equivalent fixed point problem. We then show that finding an $$\epsilon $$ ϵ -approximate solution to the fixed point problem can be achieved by binary search, where a non-linear auxiliary problem is repeatedly approximated by a dynamic programing based algorithm involving an approximation to a series of multiple-choice parametric knapsack problems. For the special case when the capacity constraints are cardinal and nest-specific, we develop an algorithm that finds the optimal solution in strongly polynomial time. Moreover, our algorithm can be directly applied to find an $$\epsilon $$ ϵ -approximate solution to the capacitated assortment optimization problem under the nested logit model, which is the first approximate algorithm that is polynomial with respect to the number of nests in the literature.

Suggested Citation

  • Rui Chen & Hai Jiang, 2020. "Capacitated assortment and price optimization under the nested logit model," Journal of Global Optimization, Springer, vol. 77(4), pages 895-918, August.
  • Handle: RePEc:spr:jglopt:v:77:y:2020:i:4:d:10.1007_s10898-020-00896-x
    DOI: 10.1007/s10898-020-00896-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10898-020-00896-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s10898-020-00896-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. A. Gürhan Kök & Yi Xu, 2011. "Optimal and Competitive Assortments with Endogenous Pricing Under Hierarchical Consumer Choice Models," Management Science, INFORMS, vol. 57(9), pages 1546-1563, February.
    2. Woonghee Tim Huh & Hongmin Li, 2015. "Technical Note—Pricing Under the Nested Attraction Model with a Multistage Choice Structure," Operations Research, INFORMS, vol. 63(4), pages 840-850, August.
    3. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555.
    4. Hongmin Li & Woonghee Tim Huh, 2011. "Pricing Multiple Products with the Multinomial Logit and Nested Logit Models: Concavity and Implications," Manufacturing & Service Operations Management, INFORMS, vol. 13(4), pages 549-563, October.
    5. Wallace J. Hopp & Xiaowei Xu, 2005. "Product Line Selection and Pricing with Modularity in Design," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 172-187, August.
    6. Guillermo Gallego & Huseyin Topaloglu, 2014. "Constrained Assortment Optimization for the Nested Logit Model," Management Science, INFORMS, vol. 60(10), pages 2583-2601, October.
    7. Hai Jiang & Rui Chen & He Sun, 2017. "Multiproduct price optimization under the multilevel nested logit model," Annals of Operations Research, Springer, vol. 254(1), pages 131-164, July.
    8. Kyle D. Chen & Warren H. Hausman, 2000. "Technical Note: Mathematical Properties of the Optimal Product Line Selection Problem Using Choice-Based Conjoint Analysis," Management Science, INFORMS, vol. 46(2), pages 327-332, February.
    9. Tian Xie & Dongdong Ge, 2018. "A tractable discrete fractional programming: application to constrained assortment optimization," Journal of Combinatorial Optimization, Springer, vol. 36(2), pages 400-415, August.
    10. Kalyan Talluri & Garrett van Ryzin, 2004. "Revenue Management Under a General Discrete Choice Model of Consumer Behavior," Management Science, INFORMS, vol. 50(1), pages 15-33, January.
    11. James M. Davis & Guillermo Gallego & Huseyin Topaloglu, 2014. "Assortment Optimization Under Variants of the Nested Logit Model," Operations Research, INFORMS, vol. 62(2), pages 250-273, April.
    12. Laura Grigolon & Frank Verboven, 2014. "Nested Logit or Random Coefficients Logit? A Comparison of Alternative Discrete Choice Models of Product Differentiation," The Review of Economics and Statistics, MIT Press, vol. 96(5), pages 916-935, December.
    13. Omar Besbes & Denis Sauré, 2016. "Product Assortment and Price Competition under Multinomial Logit Demand," Production and Operations Management, Production and Operations Management Society, vol. 25(1), pages 114-127, January.
    14. W. Zachary Rayfield & Paat Rusmevichientong & Huseyin Topaloglu, 2015. "Approximation Methods for Pricing Problems Under the Nested Logit Model with Price Bounds," INFORMS Journal on Computing, INFORMS, vol. 27(2), pages 335-357, May.
    15. Guillermo Gallego & Ruxian Wang, 2014. "Multiproduct Price Optimization and Competition Under the Nested Logit Model with Product-Differentiated Price Sensitivities," Operations Research, INFORMS, vol. 62(2), pages 450-461, April.
    16. Paat Rusmevichientong & Zuo-Jun Max Shen & David B. Shmoys, 2010. "Dynamic Assortment Optimization with a Multinomial Logit Choice Model and Capacity Constraint," Operations Research, INFORMS, vol. 58(6), pages 1666-1680, December.
    17. Eric Anderson & Duncan Simester, 2003. "Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments," Quantitative Marketing and Economics (QME), Springer, vol. 1(1), pages 93-110, March.
    18. Lingxiu Dong & Panos Kouvelis & Zhongjun Tian, 2009. "Dynamic Pricing and Inventory Control of Substitute Products," Manufacturing & Service Operations Management, INFORMS, vol. 11(2), pages 317-339, December.
    19. Qian Liu & Garrett van Ryzin, 2008. "On the Choice-Based Linear Programming Model for Network Revenue Management," Manufacturing & Service Operations Management, INFORMS, vol. 10(2), pages 288-310, October.
    20. Jacob B. Feldman & Huseyin Topaloglu, 2015. "Capacity Constraints Across Nests in Assortment Optimization Under the Nested Logit Model," Operations Research, INFORMS, vol. 63(4), pages 812-822, August.
    21. Aydın Alptekinoğlu & John H. Semple, 2016. "The Exponomial Choice Model: A New Alternative for Assortment and Price Optimization," Operations Research, INFORMS, vol. 64(1), pages 79-93, February.
    22. Guang Li & Paat Rusmevichientong & Huseyin Topaloglu, 2015. "The d -Level Nested Logit Model: Assortment and Price Optimization Problems," Operations Research, INFORMS, vol. 63(2), pages 325-342, April.
    23. Shashi Mittal & Andreas S. Schulz, 2013. "A General Framework for Designing Approximation Schemes for Combinatorial Optimization Problems with Many Objectives Combined into One," Operations Research, INFORMS, vol. 61(2), pages 386-397, April.
    24. James M. Davis & Huseyin Topaloglu & David P. Williamson, 2017. "Pricing Problems Under the Nested Logit Model with a Quality Consistency Constraint," INFORMS Journal on Computing, INFORMS, vol. 29(1), pages 54-76, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ngan Ha Duong & Tien Thanh Dam & Thuy Anh Ta & Tien Mai, 2022. "Joint Location and Cost Planning in Maximum Capture Facility Location under Multiplicative Random Utility Maximization," Papers 2205.07345, arXiv.org, revised Feb 2023.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Strauss, Arne K. & Klein, Robert & Steinhardt, Claudius, 2018. "A review of choice-based revenue management: Theory and methods," European Journal of Operational Research, Elsevier, vol. 271(2), pages 375-387.
    2. Hongmin Li & Scott Webster & Gwangjae Yu, 2020. "Product Design Under Multinomial Logit Choices: Optimization of Quality and Prices in an Evolving Product Line," Manufacturing & Service Operations Management, INFORMS, vol. 22(5), pages 1011-1025, September.
    3. Ruxian Wang & Zizhuo Wang, 2017. "Consumer Choice Models with Endogenous Network Effects," Management Science, INFORMS, vol. 63(11), pages 3944-3960, November.
    4. Mika Sumida & Guillermo Gallego & Paat Rusmevichientong & Huseyin Topaloglu & James Davis, 2021. "Revenue-Utility Tradeoff in Assortment Optimization Under the Multinomial Logit Model with Totally Unimodular Constraints," Management Science, INFORMS, vol. 67(5), pages 2845-2869, May.
    5. James M. Davis & Huseyin Topaloglu & David P. Williamson, 2017. "Pricing Problems Under the Nested Logit Model with a Quality Consistency Constraint," INFORMS Journal on Computing, INFORMS, vol. 29(1), pages 54-76, February.
    6. Ruxian Wang, 2018. "When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices," Manufacturing & Service Operations Management, INFORMS, vol. 20(3), pages 583-600, July.
    7. Hongmin Li & Scott Webster & Nicholas Mason & Karl Kempf, 2019. "Product-Line Pricing Under Discrete Mixed Multinomial Logit Demand," Service Science, INFORMS, vol. 21(1), pages 14-28, January.
    8. Rui Chen & Hai Jiang, 2020. "Assortment optimization with position effects under the nested logit model," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(1), pages 21-33, February.
    9. Hongmin Li & Scott Webster, 2017. "Optimal Pricing of Correlated Product Options Under the Paired Combinatorial Logit Model," Operations Research, INFORMS, vol. 65(5), pages 1215-1230, October.
    10. Woonghee T. Huh & Hongmin Li, 2023. "Product‐line pricing with dual objective of profit and consumer surplus," Production and Operations Management, Production and Operations Management Society, vol. 32(4), pages 1223-1242, April.
    11. Xi Chen & Chao Shi & Yining Wang & Yuan Zhou, 2021. "Dynamic Assortment Planning Under Nested Logit Models," Production and Operations Management, Production and Operations Management Society, vol. 30(1), pages 85-102, January.
    12. Guang Li & Paat Rusmevichientong & Huseyin Topaloglu, 2015. "The d -Level Nested Logit Model: Assortment and Price Optimization Problems," Operations Research, INFORMS, vol. 63(2), pages 325-342, April.
    13. W. Zachary Rayfield & Paat Rusmevichientong & Huseyin Topaloglu, 2015. "Approximation Methods for Pricing Problems Under the Nested Logit Model with Price Bounds," INFORMS Journal on Computing, INFORMS, vol. 27(2), pages 335-357, May.
    14. Gallego, Guillermo & Li, Anran & Truong, Van-Anh & Wang, Xinshang, 2020. "Approximation algorithms for product framing and pricing," LSE Research Online Documents on Economics 101983, London School of Economics and Political Science, LSE Library.
    15. Sentao Miao & Xiuli Chao, 2021. "Dynamic Joint Assortment and Pricing Optimization with Demand Learning," Manufacturing & Service Operations Management, INFORMS, vol. 23(2), pages 525-545, March.
    16. Jacob B. Feldman & Huseyin Topaloglu, 2017. "Revenue Management Under the Markov Chain Choice Model," Operations Research, INFORMS, vol. 65(5), pages 1322-1342, October.
    17. Ruben van de Geer & Arnoud V. den Boer, 2022. "Price Optimization Under the Finite-Mixture Logit Model," Management Science, INFORMS, vol. 68(10), pages 7480-7496, October.
    18. Guillermo Gallego & Anran Li & Van-Anh Truong & Xinshang Wang, 2020. "Approximation Algorithms for Product Framing and Pricing," Operations Research, INFORMS, vol. 68(1), pages 134-160, January.
    19. Guillermo Gallego & Huseyin Topaloglu, 2014. "Constrained Assortment Optimization for the Nested Logit Model," Management Science, INFORMS, vol. 60(10), pages 2583-2601, October.
    20. Hai Jiang & Rui Chen & He Sun, 2017. "Multiproduct price optimization under the multilevel nested logit model," Annals of Operations Research, Springer, vol. 254(1), pages 131-164, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:jglopt:v:77:y:2020:i:4:d:10.1007_s10898-020-00896-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.