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Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

Author

Listed:
  • Teck H. Ho

    (Haas School of Business, University of California, Berkeley, Berkeley, California 94720)

  • Christopher S. Tang

    (The Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

Abstract

This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers, and represents the current thoughts in an emerging area of marketing and operations interfaces.

Suggested Citation

  • Teck H. Ho & Christopher S. Tang, 2004. "Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination," Management Science, INFORMS, vol. 50(4), pages 429-430, April.
    • Handle: RePEc:inm:ormnsc:v:50:y:2004:i:4:p:429-430
    DOI: 10.1287/mnsc.1030.0171
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    Citations

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    Cited by:

    1. Eric T. Anderson & Karsten Hansen & Duncan Simester, 2009. "The Option Value of Returns: Theory and Empirical Evidence," Marketing Science, INFORMS, vol. 28(3), pages 405-423, 05-06.
    2. Bin Huang & Todd M. Schmit & Xiangzhi Kong, 2022. "Higher Member Heterogeneity imporoves Cooperative Performance? Evidence from Cooperative Unions in China," Applied Economics and Policy Working Paper Series 322843, Cornell University, Department of Applied Economics and Management.
    3. Amar Sapra & Van-Anh Truong & Rachel Q. Zhang, 2010. "How Much Demand Should Be Fulfilled?," Operations Research, INFORMS, vol. 58(3), pages 719-733, June.
    4. Ahmed, Muhammad Usman & Kristal, Mehmet Murat & Pagell, Mark, 2014. "Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns," International Journal of Production Economics, Elsevier, vol. 154(C), pages 59-71.
    5. Tinglong Dai & Kinshuk Jerath, 2013. "Salesforce Compensation with Inventory Considerations," Management Science, INFORMS, vol. 59(11), pages 2490-2501, November.
    6. Liu, Guowei & Zhang, Jianxiong & Tang, Wansheng, 2015. "Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill," Omega, Elsevier, vol. 56(C), pages 1-15.
    7. So Yeon Chun & Dan A. Iancu & Nikolaos Trichakis, 2020. "Loyalty Program Liabilities and Point Values," Manufacturing & Service Operations Management, INFORMS, vol. 22(2), pages 257-272, March.
    8. Christopher S. Tang, 2017. "OM Forum—Three Simple Approaches for Young Scholars to Identify Relevant and Novel Research Topics in Operations Management," Manufacturing & Service Operations Management, INFORMS, vol. 19(3), pages 338-346, July.
    9. Sundar Bharadwaj & Anandhi Bharadwaj & Elliot Bendoly, 2007. "The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes," Information Systems Research, INFORMS, vol. 18(4), pages 437-453, December.
    10. Shaoxuan Liu & Kut C. So & Fuqiang Zhang, 2010. "Effect of Supply Reliability in a Retail Setting with Joint Marketing and Inventory Decisions," Manufacturing & Service Operations Management, INFORMS, vol. 12(1), pages 19-32, March.

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