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Emerging and deliberate product innovation strategies in SMEs: results from a longitudinal study

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  • Karl-Heinz Leitner

Abstract

The paper studies innovation strategy formation and its impact on firm performance. Strategy formation was measured based on an analysis of strategic intentions and corresponding actions in two surveys carried out in 1995 and 2003. We found no direct association between emergent and deliberate innovation strategies and performance. Taking into account industry dynamics shows that environmental dynamics did not moderate the strategy performance link either. However, contrary to our expectations, emergent strategists used less often information from employees for strategy development and assessed their communication capabilities weaker as deliberate strategists.

Suggested Citation

  • Karl-Heinz Leitner, 2016. "Emerging and deliberate product innovation strategies in SMEs: results from a longitudinal study," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 20(1/2), pages 80-98.
    • Handle: RePEc:ids:ijeima:v:20:y:2016:i:1/2:p:80-98
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    References listed on IDEAS

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