IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v16y2023i6p37.html
   My bibliography  Save this article

Does Gender Matter for eWOM Evaluation? A Cross-Cultural Analysis

Author

Listed:
  • Linghui Tang
  • Matthew Greenblatt
  • Andrew Guo

Abstract

We used online customer reviews of smartphones from eight countries to explore the gender effects on the evaluation of electronic word of mouths (eWOMs). We found that male eWOMs valence had a more significant impact on the market shares of smartphones than female and anonymous eWOM valence, but the impact of female eWOM valence increased with the level of gender equality. To minimize gender stereotypes in eWOM evaluation, we recommend online review platforms remove the option of anonymity and replace it with gender-neutral user IDs.

Suggested Citation

  • Linghui Tang & Matthew Greenblatt & Andrew Guo, 2023. "Does Gender Matter for eWOM Evaluation? A Cross-Cultural Analysis," International Business Research, Canadian Center of Science and Education, vol. 16(6), pages 1-37, June.
    • Handle: RePEc:ibn:ibrjnl:v:16:y:2023:i:6:p:37
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ibr/article/download/0/0/48800/52580
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ibr/article/view/0/48800
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
    2. Chris Forman & Anindya Ghose & Batia Wiesenfeld, 2008. "Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets," Information Systems Research, INFORMS, vol. 19(3), pages 291-313, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marius F. Niculescu & D. J. Wu, 2014. "Economics of Free Under Perpetual Licensing: Implications for the Software Industry," Information Systems Research, INFORMS, vol. 25(1), pages 173-199, March.
    2. Mariani, Marcello M. & Fosso Wamba, Samuel, 2020. "Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies," Journal of Business Research, Elsevier, vol. 121(C), pages 338-352.
    3. Winter, Peter, 2007. "Managerial Risk Accounting and Control – A German perspective," MPRA Paper 8185, University Library of Munich, Germany.
    4. J. Silvestre, & T. Araújo & M. St. Aubyn, 2016. "Economic growth and individual satisfaction in an agent-based economy," Working Papers Department of Economics 2016/19, ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa.
    5. Luigi Guiso, 2015. "A Test of Narrow Framing and its Origin," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 1(1), pages 61-100, March.
    6. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    7. Lex Borghans & Angela Lee Duckworth & James J. Heckman & Bas ter Weel, 2008. "The Economics and Psychology of Personality Traits," Journal of Human Resources, University of Wisconsin Press, vol. 43(4).
    8. B Kelsey Jack, "undated". "Market Inefficiencies and the Adoption of Agricultural Technologies in Developing Countries," CID Working Papers 50, Center for International Development at Harvard University.
    9. Kelly, Scott & Shipworth, Michelle & Shipworth, David & Gentry, Michael & Wright, Andrew & Pollitt, Michael & Crawford-Brown, Doug & Lomas, Kevin, 2013. "Predicting the diversity of internal temperatures from the English residential sector using panel methods," Applied Energy, Elsevier, vol. 102(C), pages 601-621.
    10. Irina Heimbach & Oliver Hinz, 2018. "The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks," Information Systems Research, INFORMS, vol. 29(3), pages 592-611, September.
    11. Becker, Gary S. & Rubinstein, Yona, 2011. "Fear and the response to terrorism: an economic analysis," LSE Research Online Documents on Economics 121740, London School of Economics and Political Science, LSE Library.
    12. Mahesh Balan U & Saji K. Mathew, 2021. "Personalize, Summarize or Let them Read? A Study on Online Word of Mouth Strategies and Consumer Decision Process," Information Systems Frontiers, Springer, vol. 23(3), pages 627-647, June.
    13. Coleman, S., 2010. "Russian Election Reform and the Effect of Social Conformity on Voting and the Party System: 2007 and 2008," Journal of the New Economic Association, New Economic Association, issue 5, pages 73-90.
    14. Das, Willy & Das, Satyasiba, 2018. "Role of Heuristic Principles On Crowd-Funder's Investment Decision Making," 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change (Dubrovnik, 2018), in: 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disrupt, pages 443-452, Governance Research and Development Centre (CIRU), Zagreb.
    15. Lanfei Shi & Siva Viswanathan, 2023. "Optional Verification and Signaling in Online Matching Markets: Evidence from a Randomized Field Experiment," Information Systems Research, INFORMS, vol. 34(4), pages 1603-1621, December.
    16. Hernan Mondani & Petter Holme & Fredrik Liljeros, 2014. "Fat-Tailed Fluctuations in the Size of Organizations: The Role of Social Influence," PLOS ONE, Public Library of Science, vol. 9(7), pages 1-9, July.
    17. Wei Hong & Changyuan Zheng & Linhai Wu & Xujin Pu, 2019. "Analyzing the Relationship between Consumer Satisfaction and Fresh E-Commerce Logistics Service Using Text Mining Techniques," Sustainability, MDPI, vol. 11(13), pages 1-16, June.
    18. Park, Sangwon & Nicolau, Juan L., 2017. "Effects of general and particular online hotel ratings," Annals of Tourism Research, Elsevier, vol. 62(C), pages 114-116.
    19. Mao, Luke Lunhua & Huang, Haiyan, 2016. "Social impact of Formula One Chinese Grand Prix: A comparison of local residents’ perceptions based on the intrinsic dimension," Sport Management Review, Elsevier, vol. 19(3), pages 306-318.
    20. Ting Li & Robert J. Kauffman & Eric van Heck & Peter Vervest & Benedict G. C. Dellaert, 2014. "Consumer Informedness and Firm Information Strategy," Information Systems Research, INFORMS, vol. 25(2), pages 345-363, June.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:16:y:2023:i:6:p:37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.