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An Examination of the Relationship between Rural Tourists’ Satisfaction, Revisitation and Information Preferences: A Korean Case Study

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  • Hee-Sun Cho

    (Global Cooperation Division, Green Technology Center, Seoul 100-705, Korea)

  • Byungseol Byun

    (Department of Public Administration, Inha University, Incheon 402-751, Korea)

  • Sunmi Shin

    (Department of Urban Planning, Inha University, Incheon 402-751, Korea)

Abstract

To encourage the sustainability of rural tourism and to achieve success in the tourist industry, an understanding of the factors by which tourists are motivated to visit rural areas is required. This study aims to measure factors affecting rural tourists’ satisfaction in relation to different aspects of a destination and to increase the likelihood of revisitation and recommendation. This study also attempts to examine differences in relation to satisfaction depending on the information source preference. Overall satisfaction was influenced by physical infrastructure, service quality and satisfaction level with tour programs. However, the quality of services was more related to tourists’ intentions to revisit and recommend, suggesting that its qualitative improvement can contribute to vitalizing stagnant domestic tourism. The findings revealed that tourists’ satisfaction was high when people mainly gained tourist information through formal government sources, word-of-mouth and Internet advertising, suggesting that the positive correlation between tourists’ satisfaction and information sources reflects the reliability and credibility of those sources.

Suggested Citation

  • Hee-Sun Cho & Byungseol Byun & Sunmi Shin, 2014. "An Examination of the Relationship between Rural Tourists’ Satisfaction, Revisitation and Information Preferences: A Korean Case Study," Sustainability, MDPI, vol. 6(9), pages 1-19, September.
    • Handle: RePEc:gam:jsusta:v:6:y:2014:i:9:p:6293-6311:d:40168
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    Cited by:

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    2. Salamiah A. Jamal & Norliza Aminudin & Norliza Abdul Rahman, 2017. "Visitors’ Experiences of Cluster Developments at Theme Parks in Malaysia," Asian Social Science, Canadian Center of Science and Education, vol. 13(8), pages 1-41, August.
    3. Giovanni Peira & Riccardo Beltramo & Maria Beatrice Pairotti & Alessandro Bonadonna, 2018. "Foodservice in a UNESCO Site: The Restaurateurs’ Perception on Communication and Promotion Tools," Sustainability, MDPI, vol. 10(8), pages 1-17, August.
    4. Ketut Eko Ari Saputro & Hasim & Lina Karlinasari & Irfan Syauqi Beik, 2023. "Evaluation of Sustainable Rural Tourism Development with an Integrated Approach Using MDS and ANP Methods: Case Study in Ciamis, West Java, Indonesia," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    5. Berta Ferrer-Rosell & Germa Coenders & Estela Marine-Roig, 0. "Is planning through the Internet (un)related to trip satisfaction?," Information Technology & Tourism, Springer, vol. 0, pages 1-16.
    6. Ivan Ka Wai Lai & Michael Hitchcock & Dong Lu & Yide Liu, 2018. "The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau," Sustainability, MDPI, vol. 10(7), pages 1-17, June.
    7. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.
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    10. Shuai Jiang & Haoran Ma & Ling Yang & Shixian Luo, 2023. "The Influence of Perceived Physical and Aesthetic Quality of Rural Settlements on Tourists’ Preferences—A Case Study of Zhaoxing Dong Village," Land, MDPI, vol. 12(8), pages 1-18, August.
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