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A Method for Proposing Valued-Adding Attributes in Customized Housing

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  • Cynthia S. Hentschke

    (Building Innovation Research Unit, Federal University of Rio Grande do Sul (UFRGS), Av. Osvaldo Aranha, 99-3th. Andar, Centro, Porto Alegre 90035-190, RS, Brazil)

  • Carlos T. Formoso

    (Building Innovation Research Unit, Federal University of Rio Grande do Sul (UFRGS), Av. Osvaldo Aranha, 99-3th. Andar, Centro, Porto Alegre 90035-190, RS, Brazil)

  • Cecília G. Rocha

    (Building Innovation Research Unit, Federal University of Rio Grande do Sul (UFRGS), Av. Osvaldo Aranha, 99-3th. Andar, Centro, Porto Alegre 90035-190, RS, Brazil)

  • Marcia E. S. Echeveste

    (Department of Industrial Engineering, Federal University of Rio Grande do Sul (UFRGS), Av. Osvaldo Aranha, 99-5th. Andar, Porto Alegre 90035-190, RS, Brazil)

Abstract

In most emerging economies, there has been many incentives and high availability of funding for low-cost housing projects. This has encouraged product standardization and the application of mass production ideas, based on the assumption that this is the most effective strategy for reducing costs. However, the delivery of highly standardized housing units to customers with different needs, without considering their lifestyle and perception of value, often results in inadequate products. Mass customization has been pointed out as an effective strategy to improve value generation in low-cost housing projects, and to avoid waste caused by renovations done in dwellings soon after occupancy. However, one of the main challenges for the implementation of mass customization is the definition of a set of relevant options based on users’ perceived value. The aim of this paper is to propose a method for defining value adding attributes in customized housing projects, which can support decision-making in product development. The means-end chain theory was used as theoretical framework to connect product attributes and costumers’ values, through the application of the laddering technique. The method was tested in two house-building projects delivered by a company from Brazil. The main contribution of this method is to indicate the customization units that are most important for users along with the explanation of why those units are the most relevant ones.

Suggested Citation

  • Cynthia S. Hentschke & Carlos T. Formoso & Cecília G. Rocha & Marcia E. S. Echeveste, 2014. "A Method for Proposing Valued-Adding Attributes in Customized Housing," Sustainability, MDPI, vol. 6(12), pages 1-24, December.
    • Handle: RePEc:gam:jsusta:v:6:y:2014:i:12:p:9244-9267:d:43482
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    References listed on IDEAS

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    1. Tomonari Yashiro, 2014. "Conceptual framework of the evolution and transformation of the idea of the industrialization of building in Japan," Construction Management and Economics, Taylor & Francis Journals, vol. 32(1-2), pages 16-39, February.
    2. Fogliatto, Flavio S. & da Silveira, Giovani J.C., 2008. "Mass customization: A method for market segmentation and choice menu design," International Journal of Production Economics, Elsevier, vol. 111(2), pages 606-622, February.
    3. Da Silveira, Giovani & Borenstein, Denis & Fogliatto, Flavio S., 2001. "Mass customization: Literature review and research directions," International Journal of Production Economics, Elsevier, vol. 72(1), pages 1-13, June.
    4. Manuel Schoenwitz & Mohamed Naim & Andrew Potter, 2012. "The nature of choice in mass customized house building," Construction Management and Economics, Taylor & Francis Journals, vol. 30(3), pages 203-219, February.
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    Cited by:

    1. Carlos T. Formoso & Patrícia A. Tillmann & Cynthia dos S. Hentschke, 2022. "Guidelines for the Implementation of Mass Customization in Affordable House-Building Projects," Sustainability, MDPI, vol. 14(7), pages 1-15, March.

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