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Framing Devices in the Creation of Environmental Responsibility: A Qualitative Study from Sweden


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  • Karin Skill

    (Department of Thematic Studies—Technology and Social Change, University of Linköping, S-581 83 Linköping, Sweden
    The authors have contributed equally to the writing of this paper.)

  • Per Gyberg

    (Department of Thematic Studies—Technology and Social Change, University of Linköping, S-581 83 Linköping, Sweden
    The authors have contributed equally to the writing of this paper.)

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    The aim of this article is to analyze the relationship between identity work for environmental responsibility and sustainable development in relation to an ecological master frame. The material is based on a case study with Swedish householders and focusses on the interviewees identity work in relation to specific and detailed environmentally friendly activities. The argument put forth is that individuals construct what is possible and reasonable by identifying themselves in relation to the multitude of others and by doing certain activities. The conclusions suggest that the householders consider themselves to have a responsibility for the environment, but that they do enough by performing specific activities such as recycling. Thereby the study shows how the individuals present their own ideas and actions in relation to an ecological master frame.

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    Bibliographic Info

    Article provided by MDPI, Open Access Journal in its journal Sustainability.

    Volume (Year): 2 (2010)
    Issue (Month): 7 (June)
    Pages: 1869-1886

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    Handle: RePEc:gam:jsusta:v:2:y:2010:i:7:p:1869-1886:d:8818

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    Keywords: environmental responsibility; framing device; Sweden; household; ecological master frame;

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