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Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors

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  • David Conner

    ()
    (C.S. Mott Group for Sustainable Food Systems, Department of Community, Agriculture, Recreation and Resource Studies, Michigan State University, 131 Natural Resources Building, East Lansing, MI 48824, USA)

  • Kathryn Colasanti

    ()
    (C.S. Mott Group for Sustainable Food Systems, Department of Community, Agriculture, Recreation and Resource Studies, Michigan State University, 131 Natural Resources Building, East Lansing, MI 48824, USA)

  • R. Brent Ross

    ()
    (Department of Agricultural, Food, and Resource Economics, Michigan State University, 202 Agriculture Hall, East Lansing MI 48824, USA)

  • Susan B. Smalley

    ()
    (C.S. Mott Group for Sustainable Food Systems, Department of Community, Agriculture, Recreation and Resource Studies, Michigan State University, 131 Natural Resources Building, East Lansing, MI 48824, USA)

Abstract

Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii) distribution at farmers markets, can directly enhance food system sustainability by improving farm profitability and long-term viability, as well as contributing to an array of ancillary benefits. We present results of a representative Michigan telephone survey, which measured consumers’ perceptions and behaviors around local foods and farmers markets. We discuss the implications of our findings on greater farm profitability. We conclude with suggestions for future research to enhance the contributions of locally grown foods and farmers markets to overall food system sustainability.

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Bibliographic Info

Article provided by MDPI, Open Access Journal in its journal Sustainability.

Volume (Year): 2 (2010)
Issue (Month): 3 (March)
Pages: 742-756

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Handle: RePEc:gam:jsusta:v:2:y:2010:i:3:p:742-756:d:7429

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Related research

Keywords: Michigan; Probit analysis; marketing strategies;

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  1. Keeling Bond, Jennifer J. & Thilmany, Dawn D. & Bond, Craig A., 2006. "Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions," Choices, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 21(4).
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Cited by:
  1. Azucena Gracia, 2014. "Consumers’ preferences for a local food product: a real choice experiment," Empirical Economics, Springer, Springer, vol. 47(1), pages 111-128, August.
  2. Curtis, Kynda & Ward, Ruby & Allen, Karin & Slocum, Susan, 2013. "Impacts of Community Supported Agriculture Program Participation on Consumer Food Purchases and Dietary Choice," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 44(1), March.

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