Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions
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- Marina Alexandra Gomes & Susana Marques & Álvaro Dias, 2022. "The impact of digital influencers’ characteristics on purchase intention of fashion products," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 13(3), pages 187-204, July.
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digital influencers; influencer marketing; influencer attributes; perceived characterizations; purchase intention;All these keywords.
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