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Unlocking the Potential of Digital, Situation-Aware Nudging for Promoting Sustainable Mobility

Author

Listed:
  • Martin Loidl

    (Department of Geoinformatics, University of Salzburg, 5020 Salzburg, Austria)

  • Dana Kaziyeva

    (Department of Geoinformatics, University of Salzburg, 5020 Salzburg, Austria)

  • Robin Wendel

    (Department of Geoinformatics, University of Salzburg, 5020 Salzburg, Austria)

  • Claudia Luger-Bazinger

    (Salzburg Research Forschungsgesellschaft mbH, 5020 Salzburg, Austria)

  • Matthias Seeber

    (TraffiCon GmbH, 5020 Salzburg, Austria)

  • Charalampos Stamatopoulos

    (Sustainability InnoCenter Ekonomisk Förening, 753 21 Uppsala, Sweden)

Abstract

The context ultimately decides on mobility options and thus shapes mobility behavior. Nudges are an increasingly used strategy for promoting sustainable modes of everyday mobility. However, in most cases, the design of nudges and the triggers for issuing these interventions neglect the user’s specific context and are thus less relevant to the recipient. Digital nudges communicated through mobile devices offer situation awareness, which is facilitated by geographic information systems (GIS). Using the geographic reference as the “primary key” allows for connecting the current location information of recipients with static and real-time environmental data that define the contextual situation. We describe a framework for triggering situation-aware nudges and provide a functional proof-of-concept. Through linking concepts from behavioral economics and psychology with methods from GIS science and Human-Computer-Interaction (HCI), we illuminate new opportunities for promoting sustainable mobility.

Suggested Citation

  • Martin Loidl & Dana Kaziyeva & Robin Wendel & Claudia Luger-Bazinger & Matthias Seeber & Charalampos Stamatopoulos, 2023. "Unlocking the Potential of Digital, Situation-Aware Nudging for Promoting Sustainable Mobility," Sustainability, MDPI, vol. 15(14), pages 1-19, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:11149-:d:1196082
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    References listed on IDEAS

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