IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i14p10922-d1192288.html
   My bibliography  Save this article

Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm

Author

Listed:
  • Manuel Escourido-Calvo

    (iMARKA Research Group, Department of Business, University of A Coruña, 15071 A Coruña, Spain)

  • Antonio Javier Prado-Domínguez

    (Department of Economics, University of A Coruña, 15071 A Coruña, Spain)

  • Valentín Alejandro-Martínez

    (iMARKA Research Group, Department of Business, University of A Coruña, 15071 A Coruña, Spain)

  • Federico Martín-Bermúdez

    (Department of Economics, University of A Coruña, 15071 A Coruña, Spain)

Abstract

This article presents a case study on the influence of energy and ecological transition on a city’s brand perception. Focusing on As Pontes, Spain, the study reveals how this socio-economic paradigm shift generates uncertainty, undesired expectations, and a negative self-image of the city. The objective is to reposition the city brand in alignment with the new paradigm. A literature review and Delphi technique were employed to validate the paradigm shift and anticipate its consequences. Analysis of a survey using Structural Equation Modeling (SEM) shows a lack of awareness and high uncertainty among the local population. Another Delphi panel suggests cities to emulate and attributes for the city’s brand repositioning. Repositioning aims to adapt to the new sustainability model, enhance competitiveness, and restore pride and belonging within the global context of cities. This study underscores the importance of understanding the challenges and opportunities during the energy and ecological transition for a city’s identity and governance, providing guidance for effective brand repositioning strategies.

Suggested Citation

  • Manuel Escourido-Calvo & Antonio Javier Prado-Domínguez & Valentín Alejandro-Martínez & Federico Martín-Bermúdez, 2023. "Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:10922-:d:1192288
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/14/10922/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/14/10922/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sáez Vegas, Lucía & Mediano Serrano, Lucía & Elizagarate Gutiérrez, Victoria, 2011. "Creación y desarrollo de marca ciudad. Análisis de los registros de marca de las principales ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
    2. Liu, Feng & Lyu, Tao & Pan, Li & Wang, Fei, 2017. "Influencing factors of public support for modern coal-fired power plant projects: An empirical study from China," Energy Policy, Elsevier, vol. 105(C), pages 398-406.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Xianzhu & Huang, He & Hong, Jingke & Ni, Danfei & He, Rongxiao, 2020. "A spatiotemporal investigation of energy-driven factors in China: A region-based structural decomposition analysis," Energy, Elsevier, vol. 207(C).
    2. Wang, Yu & Gu, Jibao & Wu, Jianlin, 2020. "Explaining local residents’ acceptance of rebuilding nuclear power plants: The roles of perceived general benefit and perceived local benefit," Energy Policy, Elsevier, vol. 140(C).
    3. Galina Nyashina & Pavel Strizhak, 2018. "Impact of Forest Fuels on Gas Emissions in Coal Slurry Fuel Combustion," Energies, MDPI, vol. 11(9), pages 1-16, September.
    4. Li, Chao & Yang, Zhiping & Zhai, Rongrong & Yang, Yongping & Patchigolla, Kumar & Oakey, John E., 2018. "Off-design thermodynamic performances of a solar tower aided coal-fired power plant for different solar multiples with thermal energy storage," Energy, Elsevier, vol. 163(C), pages 956-968.
    5. Strazzera, Elisabetta & Meleddu, Daniela & Atzori, Rossella, 2022. "A hybrid choice modelling approach to estimate the trade-off between perceived environmental risks and economic benefits," Ecological Economics, Elsevier, vol. 196(C).
    6. Xiaojun Sun & Jing Tang & Shilong Li, 2022. "Promote Green Innovation in Manufacturing Enterprises in the Aspect of Government Subsidies in China," IJERPH, MDPI, vol. 19(13), pages 1-16, June.
    7. Xu, Jiuping & Yang, Guocan & Wang, Fengjuan & Shu, Kejing, 2022. "A provincial renewable portfolio standards-based distribution strategy for both power plant and user: A case study from Guangdong, China," Energy Policy, Elsevier, vol. 165(C).
    8. Xu, Bin & Lin, Boqiang, 2019. "Can expanding natural gas consumption reduce China's CO2 emissions?," Energy Economics, Elsevier, vol. 81(C), pages 393-407.
    9. Yang, Bo & Jiang, Yi & Fu, Lin & Zhang, Shigang, 2018. "Modular simulation of cogeneration system based on absorption heat exchange (Co-ah)," Energy, Elsevier, vol. 153(C), pages 369-386.
    10. Kuznetsov, G.V. & Malyshev, D. Yu & Syrodoy, S.V. & Gutareva, N. Yu & Purin, M.V. & Kostoreva, Zh. A., 2022. "Justification of the use of forest waste in the power industry as one of the components OF BIO-coal-water suspension fuel," Energy, Elsevier, vol. 239(PA).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:10922-:d:1192288. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.