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Rural Tourism Competitiveness and Development Mode, a Case Study from Chinese Township Scale Using Integrated Multi-Source Data

Author

Listed:
  • Ziyu Jia

    (China Architecture Design and Research Group, Beijing 100037, China)

  • Yan Jiao

    (China National Engineering Research Center for Human Settlement, Beijing 100037, China)

  • Wei Zhang

    (China National Engineering Research Center for Human Settlement, Beijing 100037, China)

  • Zheng Chen

    (School of Ecology and Nature Conservation, Beijing Forestry University, Beijing 100091, China)

Abstract

Tourism has been seen and adopted as a vital means for achieving rural economic and social revitalization worldwide without harming sustainable development principles. For China, the evaluation of rural tourism competitiveness at the township level is essential for planning and developing the tourism industry as a basic administration and economic unit, but there is not enough research due to the lack of applicable data and systematic methods. Therefore, this study constructed a town-level rural tourism competitiveness evaluation and development mode classification model based on the modified Michael Porter’s Diamond Model using integrated multi-source data. By taking the 1806 township units in Henan Province, China as examples, we conclude four different modes based on the level of the comprehensive score and industrial internal balance (i.e., balanced development mode with multiple advantages, related and supporting industries driving mode, ecological resource-led mode, and rural landscape experience mode). Policy suggestions for the optimization of the rural tourism industry for Henan are discussed based on the results.

Suggested Citation

  • Ziyu Jia & Yan Jiao & Wei Zhang & Zheng Chen, 2022. "Rural Tourism Competitiveness and Development Mode, a Case Study from Chinese Township Scale Using Integrated Multi-Source Data," Sustainability, MDPI, vol. 14(7), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4147-:d:783997
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    1. Yueying Chen & Wenbin Wei, 2022. "Alterations of Historic Rural Landscape Based on the Multifunctional Approach: The Case of Coastal Fishing Villages in the Yangtze River Basin," Sustainability, MDPI, vol. 14(12), pages 1-26, June.
    2. Zhishuo Zhang & Manting Luo & Ziyu Luo & Huayong Niu, 2022. "The International City Image of Beijing: A Quantitative Analysis Based on Twitter Texts from 2017–2021," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
    3. Yang Li & Jingjing Pei & Fang Zhang, 2023. "Comprehensive Ecological Planning and Evaluation of Towns from the Perspective of Sustainable Development," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    4. Yao Chang & Dongbing Li & Zibibula Simayi & Shengtian Yang & Maliyamuguli Abulimiti & Yiwei Ren, 2022. "Spatial Pattern Analysis of Xinjiang Tourism Resources Based on Electronic Map Points of Interest," IJERPH, MDPI, vol. 19(13), pages 1-18, June.
    5. Jianwei Qi & Yayan Lu & Fang Han & Xuankai Ma & Zhaoping Yang, 2022. "Spatial Distribution Characteristics of the Rural Tourism Villages in the Qinghai-Tibetan Plateau and Its Influencing Factors," IJERPH, MDPI, vol. 19(15), pages 1-21, July.

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