IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i24p16744-d1002817.html
   My bibliography  Save this article

Community and Cultural Entrepreneurship and Value Co-Creation in the Local Food Marketscape

Author

Listed:
  • Matthew M. Mars

    (Department of Agricultural Education, Technology and Innovation, University of Arizona, Tucson, AZ 85721, USA)

Abstract

Local food entrepreneurs are confronted with unique challenges when it comes to sustaining their firms and scaling their pro-community impact within geographically confined marketspaces. Yet, the strategies for overcoming these challenges remain under-studied within the community development and local food literatures. The current study addresses this scholarly gap through a qualitative case study of a southern Arizona artisan baker who follows a community-supported business model that strategically engages customers as value co-creators and stewards of a sustainable and scalable local consumption space. The study is conceptually framed by a set of principles that span community entrepreneurship, cultural entrepreneurship, and value co-creation. Data include semi-structured interviews with the baker and a sample of customers ( n = 31), 20+ h of direct observations, and 3419 posts made within the bakery’s social media environment. The findings inform the theoretical development of a novel local food value co-creation model.

Suggested Citation

  • Matthew M. Mars, 2022. "Community and Cultural Entrepreneurship and Value Co-Creation in the Local Food Marketscape," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:24:p:16744-:d:1002817
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/24/16744/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/24/16744/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ingebjørg Vestrum, 2014. "The embedding process of community ventures: creating a music festival in a rural community," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 26(7-8), pages 619-644, October.
    2. Michael H. Morris & Xaver Neumeyer & Yongseok Jang & Donald F. Kuratko, 2018. "Distinguishing Types of Entrepreneurial Ventures: An Identity‐Based Perspective," Journal of Small Business Management, Taylor & Francis Journals, vol. 56(3), pages 453-474, July.
    3. Shawn Trivette, 2015. "How local is local? Determining the boundaries of local food in practice," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 475-490, September.
    4. Bradley Christensen & Rhonda Phillips, 2016. "Local food systems and community economic development through the lens of theory," Community Development, Taylor & Francis Journals, vol. 47(5), pages 638-651, October.
    5. Michael Lounsbury & Mary Ann Glynn, 2001. "Cultural entrepreneurship: stories, legitimacy, and the acquisition of resources," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 545-564, June.
    6. Michael W-P Fortunato & Theodore Alter, 2015. "Community entrepreneurship development: an introduction," Community Development, Taylor & Francis Journals, vol. 46(5), pages 444-455, December.
    7. Lyons Thomas S. & Alter Theodore R. & Audretsch David & Augustine Darline, 2012. "Entrepreneurship and Community: The Next Frontier of Entrepreneurship Inquiry," Entrepreneurship Research Journal, De Gruyter, vol. 2(1), pages 1-26, January.
    8. Gurău, Călin & Dana, Léo-Paul, 2018. "Environmentally-driven community entrepreneurship: Mapping the link between natural environment, local community and entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 221-231.
    9. Melissa N. Poulsen, 2017. "Cultivating citizenship, equity, and social inclusion? Putting civic agriculture into practice through urban farming," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 135-148, March.
    10. Chiara Marradi & Ingrid Mulder, 2022. "Scaling Local Bottom-Up Innovations through Value Co-Creation," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    11. McKeever, Edward & Jack, Sarah & Anderson, Alistair, 2015. "Embedded entrepreneurship in the creative re-construction of place," Journal of Business Venturing, Elsevier, vol. 30(1), pages 50-65.
    12. Drago Cvijanović & Svetlana Ignjatijević & Jelena Vapa Tankosić & Vojin Cvijanović, 2020. "Do Local Food Products Contribute to Sustainable Economic Development?," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    13. Jeffrey K. O'Hara & Jeffrey Lin, 2020. "Population Density and Local Food Market Channels," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 42(3), pages 477-496, September.
    14. Nicoletta Buratti & Cécile Sillig & Massimo Albanese, 2022. "Community enterprise, community entrepreneurship and local development: a literature review on three decades of empirical studies and theorizations," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 34(5-6), pages 376-401, May.
    15. Packard, Mark D., 2017. "Where did interpretivism go in the theory of entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 32(5), pages 536-549.
    16. Cheryl Brown & Stacy Miller, 2008. "The Impacts of Local Markets: A Review of Research on Farmers Markets and Community Supported Agriculture (CSA)," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1298-1302.
    17. Matthew M. Mars, 2020. "From within the shadows of the everyday: Localized entrepreneurship and the dilemma of scale," Community Development, Taylor & Francis Journals, vol. 51(5), pages 628-645, October.
    18. Izabela Kwil & Katarzyna Piwowar-Sulej & Małgorzata Krzywonos, 2020. "Local Entrepreneurship in the Context of Food Production: A Review," Sustainability, MDPI, vol. 12(1), pages 1-21, January.
    19. Michael Lounsbury & Joel Gehman & Mary Ann Glynn, 2019. "Beyond Homo Entrepreneurus: Judgment and the Theory of Cultural Entrepreneurship," Journal of Management Studies, Wiley Blackwell, vol. 56(6), pages 1214-1236, September.
    20. Matthew M. Mars & Hope Jensen Schau, 2017. "Institutional entrepreneurship and the negotiation and blending of multiple logics in the Southern Arizona local food system," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(2), pages 407-422, June.
    21. Anthony Onwuegbuzie & Nancy Leech, 2007. "Validity and Qualitative Research: An Oxymoron?," Quality & Quantity: International Journal of Methodology, Springer, vol. 41(2), pages 233-249, April.
    22. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
    23. Johanna F Gollnhofer & Henri A Weijo & John W Schouten & Eileen FischerEditor & Linda L PriceEditor & Güliz GerAssociate Editor, 2019. "Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 460-482.
    24. Tyler Wry & Michael Lounsbury & Mary Ann Glynn, 2011. "Legitimating Nascent Collective Identities: Coordinating Cultural Entrepreneurship," Organization Science, INFORMS, vol. 22(2), pages 449-463, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nikolay Sterev & Kostadin Kostadinov & Daniel Yordanov & Tsvetelina Yorgova, 2023. "Open Entrepreneurial Academic Centres," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 116-134.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bacq, Sophie & Hertel, Christina & Lumpkin, G.T., 2022. "Communities at the nexus of entrepreneurship and societal impact: A cross-disciplinary literature review," Journal of Business Venturing, Elsevier, vol. 37(5).
    2. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
    3. Srivastava, Smita & Oberoi, Swati & Gupta, Vishal K., 2023. "The story and the storyteller: Strategic storytelling that gets human attention for entrepreneurs," Business Horizons, Elsevier, vol. 66(3), pages 347-358.
    4. Yuliya Snihur & Llewellyn D. W. Thomas & Raghu Garud & Nelson Phillips, 2022. "Entrepreneurial Framing: A Literature Review and Future Research Directions," Entrepreneurship Theory and Practice, , vol. 46(3), pages 578-606, May.
    5. Williams, Trenton Alma & Zhao, Eric Yanfei & Sonenshein, Scott & Ucbasaran, Deniz & George, Gerard, 2021. "Breaking boundaries to creatively generate value: The role of resourcefulness in entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(5).
    6. Jean‐François Soublière & Christi Lockwood, 2022. "Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors," Strategic Management Journal, Wiley Blackwell, vol. 43(8), pages 1499-1527, August.
    7. Khanh Hung DOAN, 2022. "The Swot Analysis Of Community-Based Enterpreneurship Development In Vietnam," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 79-90.
    8. Reinout Kleinhans & Maarten Van Ham, 2017. "The support paradox in community enterprise experiments in the Netherlands," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 31(4), pages 570-589.
    9. Pushkarskaya, Helen & Fortunato, Michael W.-P. & Breazeale, Nicole & Just, David R., 2021. "Enhancing measures of ESE to incorporate aspects of place: Personal reputation and place-based social legitimacy," Journal of Business Venturing, Elsevier, vol. 36(3).
    10. Rory McDonald & Cheng Gao, 2019. "Pivoting Isn’t Enough? Managing Strategic Reorientation in New Ventures," Organization Science, INFORMS, vol. 30(6), pages 1289-1318, November.
    11. Peng, George Z. & Beamish, Paul W., 2019. "Subnational FDI Legitimacy and Foreign Subsidiary Survival," Journal of International Management, Elsevier, vol. 25(3), pages 1-1.
    12. Russ McBride & Mark D. Packard & Brent B. Clark, 2024. "Rogue Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 48(1), pages 392-417, January.
    13. Yosr Ben Tahar & Sarah Mussol, 2017. "Entrepreneurial storytelling : A mean for legitimacy and opportunity exploitation [Le storytelling entrepreneurial: un moyen de légitimation et d'exploitation des opportunités]," Post-Print hal-01625964, HAL.
    14. Morgan P. Miles & Mark Morrison, 2020. "An effectual leadership perspective for developing rural entrepreneurial ecosystems," Small Business Economics, Springer, vol. 54(4), pages 933-949, April.
    15. Florian Überbacher, 2014. "Legitimation of New Ventures: A Review and Research Programme," Journal of Management Studies, Wiley Blackwell, vol. 51(4), pages 667-698, June.
    16. Laura Toschi & Elisa Ughetto & Andrea Fronzetti Colladon, 2023. "The identity of social impact venture capitalists: exploring social linguistic positioning and linguistic distinctiveness through text mining," Small Business Economics, Springer, vol. 60(3), pages 1249-1280, March.
    17. Vossen, Alexander & Ihl, Christoph, 2020. "More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial products," Journal of Business Venturing, Elsevier, vol. 35(6).
    18. Seyb, Stella K. & Shepherd, Dean A. & Williams, Trenton A., 2019. "Exoskeletons, entrepreneurs, and communities: A model of co-constructing a potential opportunity," Journal of Business Venturing, Elsevier, vol. 34(6).
    19. Jeffrey M. Pollack & Matthew W. Rutherford & Brian G. Nagy, 2012. "Preparedness and Cognitive Legitimacy as Antecedents of New Venture Funding in Televised Business Pitches," Entrepreneurship Theory and Practice, , vol. 36(5), pages 915-939, September.
    20. Jean S. Clarke & Joep P. Cornelissen & Mark Healey, 2019. "Actions Speak Louder than Words : How Figurative Language and Gesturing in Entrepreneurial Pitches Influences Investment Judgments," Post-Print hal-02276704, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:24:p:16744-:d:1002817. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.