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The identity of social impact venture capitalists: exploring social linguistic positioning and linguistic distinctiveness through text mining

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Listed:
  • Laura Toschi

    (University of Bologna)

  • Elisa Ughetto

    (Politecnico di Torino & Bureau of Entrepreneurial Finance)

  • Andrea Fronzetti Colladon

    (University of Perugia
    Kozminski University)

Abstract

Impact investing is gaining momentum as an investment practice that optimizes both financial and social outcomes. However, the market is still in its emerging stage, and there is ambiguity regarding the definition of players and practices. In this paper, we adopt an investor identity perspective and use a linguistic approach to explore how social impact venture capitalists (SIVCs) communicate their identities and actions to their external stakeholders. Through a text mining analysis of the websites of 195 investors worldwide, our results reveal four types of investors who differ in terms of their social linguistic positioning and linguistic distinctiveness. Finally, by training a tree boosting machine learning model, we assess the extent to which the use of different linguistic styles is associated with website traffic.

Suggested Citation

  • Laura Toschi & Elisa Ughetto & Andrea Fronzetti Colladon, 2023. "The identity of social impact venture capitalists: exploring social linguistic positioning and linguistic distinctiveness through text mining," Small Business Economics, Springer, vol. 60(3), pages 1249-1280, March.
    • Handle: RePEc:kap:sbusec:v:60:y:2023:i:3:d:10.1007_s11187-022-00655-0
    DOI: 10.1007/s11187-022-00655-0
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