IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i14p8943-d868043.html
   My bibliography  Save this article

Analysis and Forecast of the Use of E-Commerce in Enterprises of the European Union States

Author

Listed:
  • Georgeta Soava

    (Department of Statistics and Economic Informatics, University of Craiova, A.I. Cuza 13, 200585 Craiova, Romania)

  • Anca Mehedintu

    (Department of Statistics and Economic Informatics, University of Craiova, A.I. Cuza 13, 200585 Craiova, Romania)

  • Mihaela Sterpu

    (Department of Mathematics, University of Craiova, A.I. Cuza 13, 200585 Craiova, Romania)

Abstract

This study analyzes the use of e-commerce by European Union enterprises. Based on an analysis of the evolution of the percentage of enterprises that perform e-commerce and the share of total turnover obtained from e-commerce, for the period of 2003–2020, a forecast for 2025 was made. These aspects were analyzed for 2015–2020 from the perspective of the Digital Economy and Society Index (DESI), highlighting the importance of e-commerce in the economic growth of each country by analyzing the share of gross domestic product (GDP) obtained from e-commerce in GDP. For studying the evolution of the indicators, a comparative analysis of the situation of individual and aggregate EU countries was performed, highlighting the evolution trends and determining the annual average growth rate indicator, used later for the short-term forecast. For the 2025 forecast, six regression models were used for the empirical estimation of the data. The results of the analysis show that the share of companies performing e-commerce and the turnover in e-sales vary significantly depending on the size of enterprises, and the results of the forecast estimate that by 2025 there will be a significant increase in e-commerce in most European countries.

Suggested Citation

  • Georgeta Soava & Anca Mehedintu & Mihaela Sterpu, 2022. "Analysis and Forecast of the Use of E-Commerce in Enterprises of the European Union States," Sustainability, MDPI, vol. 14(14), pages 1-29, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8943-:d:868043
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/14/8943/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/14/8943/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Florin-Valeriu PANTELIMON & Tiberiu Marian GEORGESCU & Bogdan-Stefan POSEDARU, 2020. "The Impact of Mobile e-Commerce on GDP: A Comparative Analysis between Romania and Germany and how Covid-19 Influences the e-Commerce Activity Worldwide," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 24(2), pages 27-41.
    2. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    3. Daniela Livia Trașcă & George Marian Ștefan & Daniela Nicoleta Sahlian & Răzvan Hoinaru & George-Laurențiu Șerban-Oprescu, 2019. "Digitalization and Business Activity. The Struggle to Catch Up in CEE Countries," Sustainability, MDPI, vol. 11(8), pages 1-17, April.
    4. Wang, Yonggui & Hong, Aoran & Li, Xia & Gao, Jia, 2020. "Marketing innovations during a global crisis: A study of China firms’ response to COVID-19," Journal of Business Research, Elsevier, vol. 116(C), pages 214-220.
    5. Diána Esses & Mária Szalmáné Csete & Bálint Németh, 2021. "Sustainability and Digital Transformation in the Visegrad Group of Central European Countries," Sustainability, MDPI, vol. 13(11), pages 1-14, May.
    6. Narasimhaiah Gorla & Ananth Chiravuri & Ravi Chinta, 2017. "Business-to-business e-commerce adoption: An empirical investigation of business factors," Information Systems Frontiers, Springer, vol. 19(3), pages 645-667, June.
    7. Ibtissame Abaidi & Eric Vernette, 2018. "Does digitalization create or reduce perceived global value?," Post-Print hal-02008033, HAL.
    8. Alina Sorescu & Martin Schreier, 2021. "Innovation in the digital economy: a broader view of its scope, antecedents, and consequences," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 627-631, July.
    9. Carl Dahlman & Sam Mealy & Martin Wermelinger, 2016. "Harnessing the digital economy for developing countries," OECD Development Centre Working Papers 334, OECD Publishing.
    10. Melisande Cardona & Nestor Duch-Brown & Joseph Francois & Bertin Martens & Fan Yang, 2015. "The macro-economic impact of e-commerce in the EU Digital Single Market," JRC Working Papers on Digital Economy 2015-09, Joint Research Centre.
    11. Solomon, Edna Maeyen & van Klyton, Aaron, 2020. "The impact of digital technology usage on economic growth in Africa," Utilities Policy, Elsevier, vol. 67(C).
    12. Solomon, Edna Maeyen & van Klyton, Aaron, 2020. "The impact of digital technology usage on economic growth in Africa," Greenwich Papers in Political Economy 29537, University of Greenwich, Greenwich Political Economy Research Centre.
    13. Konstantinos Fouskas & Olga Pachni-Tsitiridou & Chrysa Chatziharistou, 2020. "A Systematic Literature Review on E-Commerce Success Factors," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 687-694, Springer.
    14. Christine Legner & Torsten Eymann & Thomas Hess & Christian Matt & Tilo Böhmann & Paul Drews & Alexander Mädche & Nils Urbach & Frederik Ahlemann, 2017. "Digitalization: Opportunity and Challenge for the Business and Information Systems Engineering Community," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 59(4), pages 301-308, August.
    15. Drew, Stephen, 2003. "Strategic Uses of E-Commerce by SMEs in the East of England," European Management Journal, Elsevier, vol. 21(1), pages 79-88, February.
    16. Ryszard Borowiecki & Barbara Siuta-Tokarska & Jolanta Maroń & Marcin Suder & Agnieszka Thier & Katarzyna Żmija, 2021. "Developing Digital Economy and Society in the Light of the Issue of Digital Convergence of the Markets in the European Union Countries," Energies, MDPI, vol. 14(9), pages 1-26, May.
    17. Anderton, Robert & Jarvis, Valerie & Labhard, Vincent & Morgan, Julian & Petroulakis, Filippos & Vivian, Lara, 2020. "Virtually everywhere? Digitalisation and the euro area and EU economies," Occasional Paper Series 244, European Central Bank.
    18. Stavytskyy Andriy & Kharlamova Ganna & Stoica Eduard Alexandru, 2019. "The Analysis of the Digital Economy and Society Index in the EU," TalTech Journal of European Studies, Sciendo, vol. 9(3), pages 245-261, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Uijin Jung & Jinseo Lee & Ji-Young Choi & Hyun Yim & Myoung-Jin Lee, 2023. "Future Service Robot Scenarios in South Korea," Sustainability, MDPI, vol. 15(22), pages 1-19, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shuaitao Jiao & Qiubi Sun, 2021. "Digital Economic Development and Its Impact on Econimic Growth in China: Research Based on the Prespective of Sustainability," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    2. Tünde Zita Kovács & Beáta Bittner & László Huzsvai & András Nábrádi, 2022. "Convergence and the Matthew Effect in the European Union Based on the DESI Index," Mathematics, MDPI, vol. 10(4), pages 1-23, February.
    3. Sylvia Jenčová & Petra Vašaničová & Marta Miškufová, 2023. "Multidimensional Evaluation of EU and Slovakia in the Context of Digital Transformation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 65-95.
    4. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    5. Faith Samkange & Haywantee Ramkissoon & Juliet Chipumuro & Henry Wanyama & Gaurav Chawla, 2021. "Innovative and Sustainable Food Production and Food Consumption Entrepreneurship: A Conceptual Recipe for Delivering Development Success in South Africa," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
    6. Hossein Rahnama & Kerstin Johansen & Lisa Larsson & Anna Öhrwall Rönnbäck, 2022. "Collaboration in Value Constellations for Sustainable Production: The Perspective of Small Technology Solution Providers," Sustainability, MDPI, vol. 14(8), pages 1-20, April.
    7. Mugabe Roger & Liu Shulin & Brima Sesay, 2022. "ICT Development, Innovation Diffusion and Sustainable Growth in Sub-Saharan Africa," SAGE Open, , vol. 12(4), pages 21582440221, October.
    8. Min Zhong & Zengtao Wang & Xing Ge, 2022. "Does Cross-Border E-Commerce Promote Economic Growth? Empirical Research on China’s Pilot Zones," Sustainability, MDPI, vol. 14(17), pages 1-18, September.
    9. Jiang, Yangyang & Stylos, Nikolaos, 2021. "Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    10. Ze, Fu & Yu, Wence & Ali, Anis & Hishan, Sanil S. & Muda, Iskandar & Khudoykulov, Khurshid, 2023. "Influence of natural resources, ICT, and financial globalization on economic growth: Evidence from G10 countries," Resources Policy, Elsevier, vol. 81(C).
    11. Mihaela Brindusa Tudose & Amalia Georgescu & Silvia Avasilcăi, 2023. "Global Analysis Regarding the Impact of Digital Transformation on Macroeconomic Outcomes," Sustainability, MDPI, vol. 15(5), pages 1-21, March.
    12. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
    13. Atefeh Naseri & Vahid Kayvanfar & Shaya Sheikh & Frank Werner, 2022. "Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic," Social Sciences, MDPI, vol. 11(11), pages 1-19, November.
    14. Benedetti, Ilaria & Guarini, Giulio & Laureti, Tiziana, 2023. "Digitalization in Europe: A potential driver of energy efficiency for the twin transition policy strategy," Socio-Economic Planning Sciences, Elsevier, vol. 89(C).
    15. Reinecke, Sven & Renner, Susanna, 2021. ""Rückbesinnung auf das Echte" - Veränderungen im Kundenverhalten, Trends und Herausforderungen in Marketing und Verkauf ab 2021," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(5), pages 52-59.
    16. Adekoya, Oluwasegun B. & Yaya, OlaOluwa S. & Oliyide, Johnson A. & Posu, Sunday M.A., 2022. "Growth and growth disparities in Africa: Are differences in renewable energy use, technological advancement, and institutional reforms responsible?," Structural Change and Economic Dynamics, Elsevier, vol. 61(C), pages 265-277.
    17. Claudiu George Bocean & Anca Antoaneta Vărzaru, 2023. "EU countries’ digital transformation, economic performance, and sustainability analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.
    18. João Coelho Soares & Ricardo Limongi & João Henriques De Sousa Júnior & Weverson Soares Santos & Michele Raasch & Lenoir Hoeckesfeld, 2023. "Assessing the effects of COVID-19-related risk on online shopping behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 82-94, March.
    19. Ullah, Atta & Pinglu, Chen & Ullah, Saif & Qaisar, Zahid Hussain & Qian, Ningyu, 2022. "The dynamic nexus of E-Government, and sustainable development: Moderating role of multi-dimensional regional integration index in Belt and Road partner countries," Technology in Society, Elsevier, vol. 68(C).
    20. Beniamino Callegari & Christophe Feder, 2022. "Entrepreneurship and the systemic consequences of epidemics: A literature review and emerging model," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1653-1684, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8943-:d:868043. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.