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Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model

Author

Listed:
  • Mustafa Rehman Khan

    (Faculty of Management and Economics (FPE), Universiti Pendidikan Sultan Idris (UPSI), Tanjong Malim 35900, Malaysia)

  • Haseeb Ur Rehman Khan

    (Faculty of Art, Computing and Creative Industry (FSKIK), Universiti Pendidikan Sultan Idris (UPSI), Tanjong Malim 35900, Malaysia)

  • Chen Kim Lim

    (Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Malaysia)

  • Kian Lam Tan

    (School of Digital Technology, Wawasan Open University, 54, Jalan Sultan Ahmad Shah, George Town 10050, Malaysia)

  • Minhaz Farid Ahmed

    (Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Malaysia)

Abstract

In the recent years, the rapid growth of the tourism industry has risen to prominence as a global concern. Tourism empowers communities and uplifts the economy. However, it poses social and environmental challenges, which in turn draws attention to tourism patterns. Sustainable tourism promises protection of the environment and the social-cultural elements of any given destination. Hence, this study aims to understand the complex relationship between sustainability policy, management, and tourist behavior. Thus, we examined the relationships between sustainable tourism policy and destination management, destination social responsibility, and tourist value orientation with sustainable tourism development. We recruited participants at managerial level coming from 163 Malaysian companies and conducted a cross-sectional quantitative study, using partial least square structural equation modeling. We propose that sustainable tourism policy and destination management and destination social responsibility significantly impact sustainable tourism development. Moreover, destination social responsibility partially mediates the relationship between sustainable tourism policy destination management and sustainable tourism development.

Suggested Citation

  • Mustafa Rehman Khan & Haseeb Ur Rehman Khan & Chen Kim Lim & Kian Lam Tan & Minhaz Farid Ahmed, 2021. "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model," Sustainability, MDPI, vol. 13(21), pages 1-22, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:21:p:12156-:d:671673
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    References listed on IDEAS

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    5. Jan-Wei Lin & Hsiao-Chang Tsao, 2023. "Exploring First-Time and Repeat Volunteer Scuba Divers’ Environmentally Responsible Behaviors Based on the C-A-B Model," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    6. Chen-Kim Lim & Kian-Lam Tan & Minhaz Farid Ahmed, 2023. "Conservation of Culture Heritage Tourism: A Case Study in Langkawi Kubang Badak Remnant Charcoal Kilns," Sustainability, MDPI, vol. 15(8), pages 1-17, April.
    7. Mustafa Rehman Khan & Naveed R. Khan & V V Ravi Kumar & Vimal Kamleshkumar Bhatt & Falak Malik, 2022. "Customer-Defined Market Orientation, Brand Image and Customer Satisfaction: A Mediation Approach," SAGE Open, , vol. 12(4), pages 21582440221, December.
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