IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i7p2661-d337997.html
   My bibliography  Save this article

The Persuasive Effect of Competence and Warmth on Clothing Sustainable Consumption: The Moderating Role of Consumer Knowledge and Social Embeddedness

Author

Listed:
  • Yoon Yong Hwang

    (College of Business, Chosun University, 309 Pilmundae-ro, Dong-gu, Gwangju 61452, Korea)

  • Gin Young Jo

    (College of Business, Chosun University, 309 Pilmundae-ro, Dong-gu, Gwangju 61452, Korea)

  • Min Jung Oh

    (College of Business, Chosun University, 309 Pilmundae-ro, Dong-gu, Gwangju 61452, Korea)

Abstract

Commonly, most companies regard consumer satisfaction to be their major goal. Companies have in the past been focusing on consumer choice in product sales from a utility theory perspective. However, these days, in addition to personal choice, clothing disposal and sustainable consumption are also becoming main concerns of consumers because of growing environmental problems in many parts of the world. In this research, two studies were conducted, and the results of study 1 were economic factors that affected sustainable consumption behavior positively, and competence cognition was the basis of this effect. A philanthropic factor also positively influenced sustainable consumption behavior, and this effect was mediated by warmth cognition. Economic factors influenced consumers’ product disposal behavior not only through competence cognition but also through warmth cognition. Therefore, to encourage disposal behaviors, such as recycling and donation, strategies are needed that can appeal to economic advantages. Study 2 examined the clothing disposal behavior considering environmental economic factors by scenarios. As a result, it was confirmed that environmental economics factors influenced clothing disposal behavior. In addition, we could confirm the moderated mediating effect as well as the moderating effects of knowledge level. The implications of these results and some suggestions for future research are discussed.

Suggested Citation

  • Yoon Yong Hwang & Gin Young Jo & Min Jung Oh, 2020. "The Persuasive Effect of Competence and Warmth on Clothing Sustainable Consumption: The Moderating Role of Consumer Knowledge and Social Embeddedness," Sustainability, MDPI, vol. 12(7), pages 1-15, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:2661-:d:337997
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/7/2661/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/7/2661/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hanley, Nick & Shogren, Jason & White, Ben, 2013. "Introduction to Environmental Economics," OUP Catalogue, Oxford University Press, edition 2, number 9780199568734.
    2. Jennifer Aaker & Kathleen D. Vohs & Cassie Mogilner, 2010. "Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 224-237, August.
    3. Aaker, Jennifer & Vohs, Kathleen D. & Mogilner, Cassie, 2010. "Non-profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Research Papers 2047, Stanford University, Graduate School of Business.
    4. Grandey, Alicia A. & Fisk, Glenda M. & Mattila, Anna S. & Jansen, Karen J. & Sideman, Lori A., 2005. "Is "service with a smile" enough? Authenticity of positive displays during service encounters," Organizational Behavior and Human Decision Processes, Elsevier, vol. 96(1), pages 38-55, January.
    5. Loi Wai Yee & Siti Hasnah Hassan & T. Ramayah, 2016. "Sustainability and Philanthropic Awareness in Clothing Disposal Behavior Among Young Malaysian Consumers," SAGE Open, , vol. 6(1), pages 21582440156, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Patricia Elgoibar & Elio Shijaku, 2022. "Bringing the Social Back into Sustainability: Why Integrative Negotiation Matters," Sustainability, MDPI, vol. 14(11), pages 1-12, May.
    2. Manoela Lawall Radtke & Stefânia Ordovás de Almeida & Lélis Balestrin Espartel, 2022. "What Brought Me Here? Different Consumer Journeys for Practices of Sustainable Disposal through Takeback Programmes," Sustainability, MDPI, vol. 14(9), pages 1-25, April.
    3. Chih-Chun Lai & Ching-Erh Chang, 2020. "Clothing Disposal Behavior of Taiwanese Consumers with Respect to Environmental Protection and Sustainability," Sustainability, MDPI, vol. 12(22), pages 1-14, November.
    4. Leonardo M. Raimundo & João F. Proença, 2023. "The Influence of Sustainability on Psychological Ownership in Services Based on Temporary Access," Sustainability, MDPI, vol. 15(14), pages 1-35, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yaping Chang & You Li & Jun Yan & V. Kumar, 2019. "Getting more likes: the impact of narrative person and brand image on customer–brand interactions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1027-1045, November.
    2. Huang, Ran & Ha, Sejin, 2020. "The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms," Journal of Business Research, Elsevier, vol. 121(C), pages 616-627.
    3. Teng, Lefa & Xie, Chenxin & Liu, Tianjiao & Wang, Fan & Foti, Lianne, 2021. "The effects of uppercase vs. lowercase letters on consumers’ perceptions and brand attitudes," Journal of Business Research, Elsevier, vol. 136(C), pages 164-175.
    4. Murphy Patrick J. & Pollack Jeff & Nagy Brian & Rutherford Matthew & Coombes Susan, 2019. "Risk Tolerance, Legitimacy, and Perspective: Navigating Biases in Social Enterprise Evaluations," Entrepreneurship Research Journal, De Gruyter, vol. 9(4), pages 1-19, October.
    5. Claudia Townsend & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 794-815.
    6. Sohyun Bae, 2021. "Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(4), pages 553-571, December.
    7. Rai, Tage S. & Diermeier, Daniel, 2015. "Corporations are Cyborgs: Organizations elicit anger but not sympathy when they can think but cannot feel," Organizational Behavior and Human Decision Processes, Elsevier, vol. 126(C), pages 18-26.
    8. Fischer, Greg & Karlan, Dean & McConnell, Margaret & Raffler, Pia, 2019. "Short-term subsidies and seller type: A health products experiment in Uganda," Journal of Development Economics, Elsevier, vol. 137(C), pages 110-124.
    9. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    10. repec:wsi:acsxxx:v:21:y:2019:i:08:n:s1363919619500142 is not listed on IDEAS
    11. Canh Thien Dang & Trudy Owens, 2017. "What motivates Ugandan NGOs to diversify: Risk reduction or private gain?," Discussion Papers 2017-11, University of Nottingham, CREDIT.
    12. Jean-Pierre Thomassen & Marijke C. Leliveld & Kees Ahaus & Steven Walle, 2020. "Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities," Journal of Business Ethics, Springer, vol. 162(1), pages 123-147, February.
    13. Zachary Johnson & Minoo Talebi Ashoori & Yun Jung Lee, 2018. "Self-Reporting CSR Activities: When Your Company Harms, Do You Self-Disclose?," Corporate Reputation Review, Palgrave Macmillan, vol. 21(4), pages 153-164, December.
    14. Anne Hamby & Niusha Jones & Guohong Yu, 2021. "Exploring the effects of for‐profit and nonprofit size congruency: An exchange perspective on cause‐related marketing," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 274-292, March.
    15. Jonathan Luffarelli & Sebastiano A. Delre & Polina Landgraf, 2023. "How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 598-616, May.
    16. Fiedler, Jakob & Schorn, André & Herstatt, Cornelius, 2023. "The influence of risk classification and community affiliation on the acceptance of user-innovated medical devices," Working Papers 115, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    17. Halkias, Georgios & Diamantopoulos, Adamantios, 2020. "Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 714-736.
    18. Johnson, Clark D. & Bauer, Brittney C. & Kelting, Katie & Jankuhn, Nicolas & Sim, Woojong, 2021. "Location, location … mailing location? The impact of address as a signal," Journal of Business Research, Elsevier, vol. 128(C), pages 326-337.
    19. Lepthien, Anke & Papies, Dominik & Clement, Michel & Melnyk, Valentyna, 2017. "The ugly side of customer management – Consumer reactions to firm-initiated contract terminations," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 829-850.
    20. Zhou, Zhimin & Ding, Yi & Feng, Wenting & Ke, Nianman, 2021. "Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background," Journal of Business Research, Elsevier, vol. 130(C), pages 364-375.
    21. Chen Pang & Jie Zhou & Xiaofen Ji, 2022. "The Effects of Chinese Consumers’ Brand Green Stereotypes on Purchasing Intention toward Upcycled Clothing," Sustainability, MDPI, vol. 14(24), pages 1-18, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:2661-:d:337997. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.