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Purchase Intention of Specialty Coffee

Author

Listed:
  • Patricio Ramírez-Correa

    (School of Engineering, Universidad Católica del Norte, Larrondo, Coquimbo 1780000, Chile)

  • F. Javier Rondán-Cataluña

    (Department Business Management and Marketing, University of Seville, Av. Ramón y Cajal, 41018 Seville, Spain)

  • Maria Tereza Moulaz

    (Mercado do Café Brasília, Asa Sul, Brasília 70360530, Brazil)

  • Jorge Arenas-Gaitán

    (Department Business Management and Marketing, University of Seville, Av. Ramón y Cajal, 41018 Seville, Spain)

Abstract

The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty coffee; (2) to analyze whether people more involved in social responsibility could manifest a different response from those not so interested in this matter concerning specialty coffee. The sample is composed of 489 specialty coffee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating effect of consumer perception of corporate social responsibility in this general model.

Suggested Citation

  • Patricio Ramírez-Correa & F. Javier Rondán-Cataluña & Maria Tereza Moulaz & Jorge Arenas-Gaitán, 2020. "Purchase Intention of Specialty Coffee," Sustainability, MDPI, vol. 12(4), pages 1-13, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:4:p:1329-:d:319504
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    References listed on IDEAS

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    1. Ramasamy, Bala & Yeung, Matthew C.H. & Chen, Junsong, 2013. "Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?," Journal of Business Research, Elsevier, vol. 66(12), pages 2485-2491.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Palmiro Poltronieri & Franca Rossi, 2016. "Challenges in Specialty Coffee Processing and Quality Assurance," Challenges, MDPI, vol. 7(2), pages 1-22, October.
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    7. Jae-Bin Cha & Mi-Na Jo, 2019. "The Effect of the Corporate Social Responsibility of Franchise Coffee Shops on Corporate Image and Behavioral Intention," Sustainability, MDPI, vol. 11(23), pages 1-16, December.
    8. Vellema, W. & Buritica Casanova, A. & Gonzalez, C. & D’Haese, M., 2015. "The effect of specialty coffee certification on household livelihood strategies and specialisation," Food Policy, Elsevier, vol. 57(C), pages 13-25.
    9. Luis Miguel Fonseca & José Pedro Domingues & Maria Teresa Pereira & Florinda Figueiredo Martins & Dominik Zimon, 2018. "Assessment of Circular Economy within Portuguese Organizations," Sustainability, MDPI, vol. 10(7), pages 1-24, July.
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    Cited by:

    1. Veenarat Ut-tha & Rebecca Chung, 2023. "Unraveling Psychosocial Drivers of Environmentally-labeled Coffee," Economia agro-alimentare, FrancoAngeli Editore, vol. 2023(3), pages 109-141.
    2. Xin Shen & Xun Cao & Sonia Sadeghian Esfahani & Tayyaba Saleem, 2022. "Factors Influencing Consumers’ Purchase Intention on Cold Chain Aquatic Products under COVID-19: An Investigation in China," IJERPH, MDPI, vol. 19(8), pages 1-14, April.
    3. Tamara Gajić & Jovanka Popov Raljić & Ivana Blešić & Milica Aleksić & Marko D. Petrović & Milan M. Radovanović & Darko B. Vuković & Višnja Sikimić & Tatjana Pivac & Marija Kostić & Dejan Sekulić & Dra, 2022. "Factors That Influence Sustainable Selection and Reselection Intentions Regarding Soluble/Instant Coffee—The Case of Serbian Consumers," Sustainability, MDPI, vol. 14(17), pages 1-18, August.

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