Traditional or Fast Foods, Which One Do You Choose? The Roles of Traditional Value, Modern Value, and Promotion Focus
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- Ruxandra Malina Petrescu-Mag & Iris Vermeir & Dacinia Crina Petrescu & Florin Laurentiu Crista & Ioan Banatean-Dunea, 2020. "Traditional Foods at the Click of a Button: The Preference for the Online Purchase of Romanian Traditional Foods during the COVID-19 Pandemic," Sustainability, MDPI, vol. 12(23), pages 1-15, November.
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Keywords
eating behavior; food consumption motivation; cultural value; nationalism; materialism; traditional food; fast food; overweight; emerging market; young consumers; China;All these keywords.
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