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Platform Adoption Factors in the Internet Industry

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  • Junic Kim

    (School of Business, Konkuk University, 120 Neungdong-ro, Seoul 05029, Korea)

Abstract

This study examines the factors influencing the choices of Internet platform services by applying the technology acceptance model. For this purpose, the analysis is conducted with 222 people who use different types of Internet platforms by utilizing structural equation modeling. The results show that perceived usefulness had positive effects on the intention to use, perceived ease of use, diversity, and security risks affected by the perceived usefulness, and the indirect influences on the intention to use. In addition, satisfaction (in relation to service quality) was found to affect both perceived ease of use and perceived usefulness. This research is significant because it will make it possible to predict users’ perceptions of Internet platforms, which is important for establishing relevant strategies.

Suggested Citation

  • Junic Kim, 2018. "Platform Adoption Factors in the Internet Industry," Sustainability, MDPI, vol. 10(9), pages 1-12, September.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3185-:d:168081
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    References listed on IDEAS

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    Cited by:

    1. Kim, Junic, 2021. "Platform quality factors influencing content providers’ loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    2. Luis Miguel López-Bonilla & Borja Sanz-Altamira & Jesús Manuel López-Bonilla, 2021. "Self-Consciousness in Online Shopping Behavior," Mathematics, MDPI, vol. 9(7), pages 1-14, March.
    3. Junic Kim & Jaewook Yoo, 2019. "Platform Growth Model: The Four Stages of Growth Model," Sustainability, MDPI, vol. 11(20), pages 1-16, October.
    4. Junic Kim & Kelly Ashihara, 2020. "National Disaster Management System: COVID-19 Case in Korea," IJERPH, MDPI, vol. 17(18), pages 1-18, September.
    5. Taegoo Terry Kim & Osman M. Karatepe & Gyehee Lee & Hande Demiral, 2018. "Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?," Sustainability, MDPI, vol. 10(10), pages 1-19, September.

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